Website Operations Manager RRP

You will partner with the Digital Lead Manager to develop and manage the RRP web platforms in the USA.

Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco sticks.

You will be responsible for building the owned web platform from scratch and overseeing end-to-end website operations to drive consumer acquisition and retention. This includes defining and executing SEO, paid media, and e-CRM strategies to increase traffic, awareness, conversion, and loyalty.

You will collaborate closely with the Brand Team to ensure a consistent online brand experience and manage external agencies to deliver high-quality development, maintenance, and performance against KPIs. You will also execute digital campaigns and work with third-party e-commerce platforms to drive business results.

In addition, you will partner with IT, external agencies, and HQ stakeholders to support platform development and provide regular business updates.

Key Responsibilities

• Drive the execution of the RRP digital strategy in the US, including ownership of the brand website platform to deliver best-in-class digital consumer experiences and support category growth.
• Own the end-to-end digital ecosystem-from compliant platform development and consumer data activation to lead generation and launch readiness-ensuring seamless online-to-offline growth
• Lead the execution of compliant, performance-driven digital campaigns by aligning assets, messaging, and narratives with Brand, Consumer Programs, Legal, and Corporate Affairs; track performance and translate insights into actionable recommendations
• Manage and grow third-party e-commerce partnerships by executing listings, campaigns, and promotions, while monitoring performance and identifying opportunities to enhance effectiveness
• Oversee the digital brand budget, ensuring maximum ROI across initiatives and managing budget phasing throughout the year in close collaboration with Finance

Qualifications & Experience

• Bachelor's degree in Marketing or a related field
• Minimum of 5 years of experience in digital marketing roles or digital agency experience
• Understanding of US digital operations is an advantage
• Proven experience managing owned website platforms, ideally including building a platform from scratch
• Strong proficiency in MS Office and digital tools
• Demonstrates strong critical thinking and leadership, with the ability to analyze complex information, make data-driven decisions, and take ownership to drive initiatives with minimal guidance
• Communicates clearly and collaborates effectively with stakeholders, building trust-based relationships, aligning diverse perspectives, and working toward shared goals

What We Offer

Join a dynamic and inclusive work environment which supports your professional development and personal well-being.

Benefits include:

• Annual performance-based bonus to reward outstanding achievements.
• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
• Comprehensive medical, dental, and vision insurance plans for employees and their families.
• Life insurance coverage to provide peace of mind.
• 401(K) plan with company matching contributions to support retirement planning.
• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
• Short-term and long-term disability coverage.
• Education and tuition assistance programs to foster continuous learning and career growth.
• Employee Assistance Programme offering confidential counselling and support for employees and their family members.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.