The Web Properties & eCommerce Manager will lead the strategy, management, and optimization of Ziegler's web properties and eCommerce platforms, creating digital experiences that drive customer engagement, lead generation, online revenue and business growth. This role owns the digital roadmap for customer-facing web experiences and works closely with Marketing, IT and business leaders to continuously improve performance.
Own the strategy, performance and roadmap for Ziegler's public websites, customer portals and eCommerce platforms
Develop and execute plans to increase digital engagement, lead generation, online transactions and customer self-service adoption.
Partner with Integrated Marketing to ensure web properties effectively support campaigns, demand generation and customer acquisition efforts.
Lead ongoing optimization of website user experience, navigation, search functionality, conversion paths and content architecture
Manage digital merchandising, product presentation and online customer experiences across eCommerce platforms
Prioritize and manage platform enhancements, functionality improvements and development initiatives in partnership with IT and external technology partners.
Collaborate with Marketing Operations to improve customer data integration, performance tracking and digital analytics capabilities.
Partner with Brand & Communications and Content Production to ensure web experiences reflect enterprise brand standards and support customer needs.
Monitor emerging digital commerce trends, technologies and customer expectations, recommending enhancements to maintain market competitiveness.
Establish governance, standards and performance measurement for all enterprise web properties
5-7 years of experience in eCommerce, digital marketing, website management, digital product management or related fields.
Experience managing enterprise websites, eCommerce platforms and digital customer experiences.
Strong understanding of conversion optimization, customer journey design and digital commerce best practices.
Experience prioritizing and managing web development roadmaps and technology investments.
Working knowledge of SEO, site search, digital analytics and web performance measurement.
Experience partnering with IT, development teams and external technology vendors.
Strong analytical and business acumen with the ability to connect digital performance to commercial outcomes.
Experience in B2B commerce, industrial distribution, equipment, dealer networks or similarly complex commercial environments preferred.
