Web Growth Marketing Manager

at Amplitude (View all jobs)

San Francisco, Bay Area

About The Role & Team

• You'll work on one of our most critical growth levers - amplitude.com - executing initiatives that support the broader site strategy.
• You'll work on the frontier of AI-powered marketing. We're actively integrating AI-native workflows across everything we build. And we recently partnered with Statsig to expand our experimentation portfolio.
• You'll have dedicated resources: web engineers and brand/growth designers who are aligned to this function - so you can move fast and build with craft.
• You'll sit within a larger integrated marketing team, giving you exposure across campaigns, product launches, and PLG and sales pipeline initiatives.
• Amplitude is the category leader in digital analytics and experimentation - and you'll get hands-on experience running experiments and optimization using the very product we sell.

As a Growth Marketing Manager you will:

Website Ownership

• Own amplitude.com as a growth engine - helping maintain site architecture, user journeys, and content updates that drive both self-serve growth and enterprise pipeline.
• Execute against a roadmap grounded in performance data and experimentation insights, flagging opportunities as you spot them.
• Maintain and operate the Sanity CMS platform, supporting other teams across the org as they publish independently.

Conversion & Experimentation

• Build and iterate on conversion-focused experiences across product pages, pricing, demo request flows, and campaign landing pages.
• Run experiments and track measurement using Amplitude Analytics and Web Experiment to improve engagement, conversion, and pipeline generation across web surfaces.
• Pull and organize website-attributed pipeline data in Salesforce, helping surface trends across GTM segments and win/loss patterns.

Cross-Functional Partnership

• Partner closely with web engineering to ship new capabilities - you're a collaborative teammate in the build process.
• Work across Marketing, Product, Growth, Sales, and Engineering - communicating clearly and helping move projects forward.
• Apply repeatable, scalable approaches for product launches and campaign experiences that maintain a high bar for performance and brand consistency.

AI-Native Ways of Working

• Implement AI-native workflows (Claude, Claude Cowork, Claude Code) to accelerate content creation, site improvements, and operational efficiency.

At a minimum, you need to have:

• 2-3 years of hands-on experience working on a corporate website or web growth program for a SaaS, AI, or tech company.
• Experience working alongside engineering teams - you're comfortable scoping tasks, prioritizing, and collaborating in a technical environment.
• Experimentation mindset: you've helped run A/B tests and conversion optimization efforts on corporate or product marketing sites.
• Data-driven by nature - you make decisions from evidence, not intuition alone. Experience with Amplitude or a comparable analytics platform is a strong plus.
• Familiarity with a headless CMS (Sanity experience a bonus; Contentful, Prismic, or similar all count).
• Strong communicator who can work well with stakeholders across Sales, Product, Engineering, and Marketing.

You'll be a great addition to the team if you have:

• Background in a growth-stage startup or scaling SaaS/AI company - you're comfortable with ambiguity and know how to build systems where none exist.
• Familiarity with AI products or AI-native workflows - bonus if you've worked at an AI company or integrated AI tooling into your marketing operations.
• Prior exposure to PLG (product-led growth) motions alongside enterprise pipeline generation.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
• Flexible time off, paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that's wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program (ESPP)

Other fun facts about Amplitude:

• We were recognized in the Newsweek Excellence Index 2024.
• Our customers love us! They've said we're the #1 product analytics solution for 19 quarters in a row on G2.
• We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
• We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
• We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
• We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
• We're a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
• Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.

This role is eligible for equity, benefits and other forms of compensation.

Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado: Colorado range: $98,000 - $147,000 base salary (inclusive of bonus or commission)

Based on legislation in New York City, the following details are for individuals will work for Amplitude in New York City: New York City salary range: $110,000 - $165,000base salary (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude California: California salary range: $110,000 - $165,000 base salary (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state: Washington salary range: $98,000 - $147,000base salary (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.