Summary The
Web Developer is responsible for building, optimizing, and enhancing Potomac's digital experiences with a focus on website performance, user experience, search visibility, and conversion optimization. Leveraging Framer as a primary development platform, this role will create fast, responsive, and highly engaging web experiences that support business growth and elevate our brand.
This position blends front-end development, technical SEO, Answer Engine Optimization (AEO), and user experience optimization. The ideal candidate is equally comfortable implementing advanced interactions and animations, improving site architecture, and analyzing performance data to continuously enhance engagement and conversion rates.
This is not a traditional web design role. We are looking for a technically minded developer who understands how websites drive business outcomes and can build experiences that are optimized for both users and modern search ecosystems.
Key Responsibilities- Website Development & Optimization
- Build, maintain, and optimize web experiences using Framer and modern front-end development practices.
- Create responsive, mobile-first experiences that perform seamlessly across devices and browsers.
- Implement interactive components, animations, and user flows that improve engagement and usability.
- Ensure websites meet modern accessibility standards and performance benchmarks.
User Experience & Conversion Optimization- Improve site navigation, content structure, and user journeys to increase engagement and conversions.
- Design and implement conversion-focused landing pages and campaign experiences.
- Analyze user behavior using heatmaps, session recordings, and analytics platforms to identify optimization opportunities.
- Conduct A/B testing and iterative improvements to maximize site performance.
SEO & Answer Engine Optimization (AEO)- Own technical SEO initiatives across all web properties.
- Implement structured data, schema markup, metadata, and indexing best practices.
- Optimize website architecture and content structure for search engines and AI-powered discovery platforms.
- Partner with content and marketing teams to maximize organic visibility and search performance.
- Monitor and improve site health, crawlability, page speed, and search rankings.
Analytics & Performance Management- Track and report on key website metrics including traffic, engagement, conversions, Core Web Vitals, and search performance.
- Identify technical issues affecting site performance and proactively implement solutions.
- Utilize behavioral data and analytics to guide ongoing enhancements and development priorities.
- Stay current on emerging web technologies, SEO trends, AI search developments, and digital experience best practices.
QualificationsRequired- 3-5 years of experience in web development, front-end development, or digital experience optimization.
- Hands-on experience building websites and landing pages using Framer.
- Strong understanding of HTML, CSS, JavaScript, and modern front-end development principles.
- Experience implementing technical SEO best practices and website performance optimization.
- Knowledge of schema markup, structured data, search indexing, and Core Web Vitals.
- Experience with website analytics platforms such as Google Analytics 4 and Google Search Console.
- Strong understanding of responsive design, accessibility standards, and UX best practices.
- Experience conducting website testing and optimization initiatives.
- Bachelor's degree in Computer Science, Web Development, Digital Media, Marketing Technology, or a related field.
Preferred- Experience with Answer Engine Optimization (AEO) and AI search visibility strategies.
- Experience working with financial services, fintech, asset management, or other regulated industries.
- Familiarity with Google Tag Manager and conversion tracking implementation.
- Experience with CMS platforms, API integrations, and marketing technology ecosystems.
- Understanding of Conversion Rate Optimization (CRO) methodologies and testing frameworks.
- Portfolio demonstrating high-performing websites, landing pages, or digital experiences.
Benefits:- Medical insurance
- Vision insurance
- Dental insurance
- Health savings account option
- 401(k) & other retirement benefits
- Paid maternity leave
- Paid paternity leave
- Commuter benefits
- Disability insurance
- Paid time off
