VW Sales Manager

Cardinale Auto Group

$80K — $120K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Minimum 3-5 years in automotive sales management
  • Previous experience with Volkswagen or import brands preferred
  • Track record of meeting and exceeding sales targets
  • Strong leadership and coaching abilities
  • Excellent negotiation and customer service skills
  • Proficient with dealership CRM and Dealer Management Systems (DMS)
  • Valid driver's license with a clean driving record

Responsibilities

  • Lead, coach, and motivate the sales team to exceed sales goals
  • Recruit, train, and mentor Sales Consultants
  • Monitor sales activities, appointments, and closing ratios
  • Ensure exceptional customer satisfaction throughout the sales process
  • Manage inventory levels and coordinate vehicle ordering
  • Develop and implement sales strategies and promotional campaigns
  • Analyze sales performance metrics and prepare management reports

Benefits

  • Health, dental, and vision insurance
  • 401(k)
  • Employee vehicle purchase program
  • Advancement opportunities
Full Job Description
Position Summary

The Volkswagen Sales Manager is responsible for overseeing all aspects of the sales department, including managing the sales team, achieving sales targets, maintaining high customer satisfaction, and ensuring compliance with Volkswagen brand standards. The ideal candidate is a strong leader with automotive sales management experience and a passion for developing high-performing teams.

Key Responsibilities
  • Lead, coach, and motivate the Volkswagen sales team to exceed monthly and annual sales goals.
  • Recruit, train, and mentor Sales Consultants.
  • Monitor daily sales activities, appointments, and closing ratios.
  • Ensure exceptional customer satisfaction throughout the sales process.
  • Manage inventory levels and coordinate vehicle ordering with management.
  • Develop and implement sales strategies and promotional campaigns.
  • Analyze sales performance metrics and prepare management reports.
  • Collaborate with Finance & Insurance (F&I) and Service departments to maximize customer retention.
  • Ensure compliance with Volkswagen sales processes and manufacturer programs.
  • Resolve customer concerns professionally and efficiently.
  • Maintain knowledge of Volkswagen products, features, financing options, and competitor offerings.

Qualifications
  • Minimum 3-5 years of automotive sales management experience.
  • Previous Volkswagen or import brand experience preferred.
  • Proven track record of achieving sales goals and increasing profitability.
  • Strong leadership, coaching, and communication skills.
  • Excellent negotiation and customer service abilities.
  • Experience with dealership CRM and Dealer Management Systems (DMS).
  • Valid driver's license with a clean driving record.
  • Ability to work evenings, weekends, and holidays as needed.

Preferred Skills
  • Volkswagen certification or manufacturer training.
  • Strong analytical and reporting skills.
  • Experience with inventory management.
  • Knowledge of digital retailing and online lead management.
  • High level of professionalism and integrity.

Compensation & Benefits
  • Competitive base salary plus performance bonuses
  • Health, dental, and vision insurance
  • 401(k)
  • Employee vehicle purchase program
  • Advancement opportunities

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