The Vice President (VP) of Strategic Business Development is a senior-level sales leader responsible for driving new customer acquisition, accelerating revenue growth, and expanding market share in new and existing market segments and verticals. This role serves as a liaison between Medlytix and prospective healthcare clients, including C-suite executives and key decision makers. The VP will identify, engage, and close new business opportunities while fostering long-term client relationships that support ongoing expansion and client satisfaction.
Responsibilities:- New Business Development & Revenue Growth
- Consistently meet or exceed quarterly and annual sales targets in alignment with company objectives.
- Identify, qualify, and close new opportunities through strategic outreach and engagement.
- Develop and execute specific sales plans to increase market penetration.
- Prospecting & Lead Generation
- Leverage multiple channels including LinkedIn, industry events, conferences (State and National), networking, referrals, and cold outreach to generate high-quality leads.
- Schedule and conduct introductory and discovery meetings with VP and C-level executives to present Medlytix solutions and gather intelligence on customer needs.
- Sales Process Management
- Maintain timely, accurate, and detailed sales pipeline and activity in the company's CRM, including lead status, opportunity progression, call notes, and relevant details.
- Provide regular pipeline forecasts and status updates for executive leadership.
- Collaborate with internal stakeholders (Client Services, Implementation, and Operations) to ensure seamless handoff and onboarding of new clients.
- Relationship Management
- Cultivate long-term executive-level relationships with clients to promote loyalty, retention, and growth.
- Identify cross-sell and upsell opportunities within existing accounts and networks.
- Contracting & Onboarding Support
- Oversee and ensure timely completion of contracts and documentation to initiate services.
- Partner with Implementation and Client Services teams to ensure successful onboarding experience and continued satisfaction.
- Market Intelligence & Reporting
- Monitor competitor activity and industry trends to inform strategy and maintain a competitive edge.
- Provide insights and recommendations to marketing and leadership teams to enhance product messaging and market positioning.
- Contribute to the creation and refinement of marketing and sales collateral as needed.
- Internal Collaboration
- Participate in weekly sales calls, monthly business reviews, and strategic planning sessions.
- Collaborate with sales leadership to continuously improve sales processes, performance, and customer engagement strategies.
Requirements:- Bachelor's Degree required; MBA or related advanced degree preferred.
- Minimum of 5 years of sales experience in healthcare revenue cycle management (RCM), with a proven track record.
- Deep understanding of financial operations and decision-making processes.
- Experience using CRM platforms (Salesforce or similar) to manage pipeline and reporting.
- Exceptional interpersonal, communication, and executive presentation skills.
- Demonstrated ability to manage complex sales cycles and negotiate high-value contracts.
- High level of business acumen, strategic thinking, and analytical ability.
- Self-starter with the ability to work independently and collaboratively in a fast-paced environment.
