Agency:
Omnicom Media

Job Function:
Media

Job Subfunction:
Performance Media

Job Description:

Position Summary

We are looking for a Vice President, Social Strategy to lead the development of social strategy for a complex, global portfolio of brands and markets. This role will sit at the intersection of business strategy, culture, consumer intelligence, media, creative, partnerships, and social platforms, helping clients move beyond channel execution to unlock the broader business value of social. The VP will serve as a senior strategic advisor to clients and internal leadership, shaping how social informs upstream business and marketing decisions while building the frameworks, governance, and capabilities required to scale social effectively across markets. This is a highly collaborative leadership role for a strategic thinker who can move fluidly between big-picture vision and practical execution and who is passionate about using social to understand consumers, identify cultural opportunities, and drive meaningful business outcomes.

Roles & Responsibilities

American Express:

1. Serve as the holistic social expert and strategic partner across the Amex portfolio, elevating channel planning, platform best practices, and integrated ways of working across IAT teams.

• Audit always-on and heat moment approaches against evolving platform capabilities (Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit) and flag where strategy is falling behind
• Recommend evolution of GABM's "social as search," targeting, and buying model approaches as ad networks change
• Serve as senior escalation point when planning, creative, and investment teams misalign on social strategy
• Reset ways of working across IAT where current process creates friction or duplication

2. Serve as the connective tissue between social, influencer, and broader integrated marketing, ensuring a cohesive narrative and consistent execution across the customer journey.

• Ensure paid social and influencer strategy are unified (not parallel workstreams) across sports, culture, and brand moments (NBA, WNBA, NFL, F1, Coachella, ACL, Member Week, Small Business Saturday)
• Represent the social point of view in cross-discipline strategy conversations with creative, PR, and experiential teams
• Establish governance for how influencer plans and paid social plans inform each other

3. Develop and communicate a high-level strategic vision for social within the larger IAT ecosystem, translating complex initiatives and data into clear, actionable storytelling for stakeholders.

• Partner in authoring the strategic narrative behind QBRs, the bi-annual social landscape report, and the monthly ICYMI newsletter, positioning Amex ahead of platform and cultural shifts rather than reacting to them
• Frame social strategy in terms of Amex's position in culture: sports, music and festivals, small business, member moments

4. Leverage insights and Omnicom capabilities to inform social strategies, ensuring social investment is aligned with broader business objectives and customer needs.

• Bring Omnicom COE resources, brand safety intelligence, and unique platform relationships into strategic recommendations
• Ensure JBP benefits are fully activated across all Amex LOBs and global/emerging markets
• Tie social investment decisions to business objectives, not just channel-level performance

5. Translate performance data into strategic recommendations, connecting audience behavior, content performance, and business outcomes to inform future planning and optimization.

• Convert performance analysis into forward-looking strategic input, not day-to-day reporting
• Surface emerging audience behavior and content trends early enough to shape upcoming always-on and heat moment plans
• Set optimization priorities at the portfolio level across GABM and Heat Moment teams

6. Drive greater influencer integration across agencies, disciplines, and stakeholders, supporting Creo as a strategic partner and agency of record by establishing scalable frameworks, governance, and best practices for Amex.

• Build scalable frameworks for influencer identification, vetting, negotiation, and measurement
• Establish Creo as the senior authority on influencer strategy across Amex's full agency roster
• Define brand safety, measurement, and reporting standards for influencer partnerships

Paramount:

• Serve as senior client lead and primary strategic point of contact for Paramount social leadership
• Own strategic direction for the operating model, organic-to-paid framework, and social integration approach.
• Guide stakeholder alignment, escalation paths, and decision-making structure.
• Provide senior oversight of all deliverables, POVs, and recommendations.
• Advise across workflow, real-time activation, social reporting, fandom insights, and paid/organic integration.
• Lead Client & Social Strategy: Serve as the senior client lead and primary strategic point of contact for Paramount social leadership, providing strategic direction and senior oversight across the social ecosystem.
• Shape the Operating Model: Own the strategic direction for the social operating model, including the organic-to-paid framework, channel integration, workflows, and decision-making structure.
• Drive Strategic Integration: Advise across real-time activation, social reporting, fandom insights, and paid/organic integration to ensure social plays a meaningful role in broader marketing strategy.
• Guide Alignment & Governance: Lead stakeholder alignment, escalation paths, and governance across teams and partners, creating clear and efficient ways of working.
• Elevate Strategic Output: Provide senior oversight of deliverables, POVs, recommendations, and strategic initiatives while identifying opportunities to strengthen the impact of social.

Key Characteristics & Qualities

• 10+ years of social and influencer strategy experience.

• Strong understanding of social-first event marketing and the intersection of digital, social, and influencer activations.

• Experience leading large-scale experiential activations with integrated influencer and social strategies.

• Proven ability to develop and execute high-impact, measurable social media campaigns and partnerships.

• Deep understanding of influencer marketing best practices, talent relations, and contract negotiations.

• Ability to think strategically while also executing with a high level of detail and organization.

• Proven leadership in managing cross-functional teams and external partners to deliver best-in-class experiences.

• Demonstrated expertise in social media trends, platform algorithms, and emerging technologies.

• Exceptional communication skills with the ability to present ideas and strategies to both internal teams and clients.

• Ability to thrive in a fast-paced environment and adapt to changing priorities.

• Experience with data-driven decision-making, using insights to inform strategy and optimize performance.

• A proactive and entrepreneurial mindset, always seeking opportunities for improvement and growth.

• A commitment to fostering a collaborative and inclusive team culture that drives innovation and excellence.
• Experience in leading and managing a team of 10+ people and mentoring direct reports.

$180,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.