Diageo

VP Sales, FL/GA

Diageo$150K — $200K *
Miami, FL 33186In-Person
Food & Beverages
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12-15+ years in FMCG/beverage alcohol commercial roles
  • Proven leadership of multi-state or large regional P&L
  • Extensive distributor management experience in 3-tier systems
  • Success in key account or national customer leadership
  • Strong financial acumen with regional P&L ownership

Responsibilities

  • Drive volume, market share, and ROS targets
  • Lead and ensure accountability for distributor performance
  • Manage senior-level customer relationships
  • Translate broader strategy into actionable regional plans

Benefits

  • Flexibility in work arrangements
  • Attractive rewards and benefits package
  • Support for wellbeing and work-life balance
Full Job Description
Job Description :

Title: VP Sales, FL/GA

Location: Florida or Georgia

Level: 3

Role reports to the SVP, Southeast

Role Purpose

Lead delivery of the commercial plan across a multi-state geography, driving volume, share, and ROS through distributor and customer leadership.

Scope
• Multi-state region
• Complex distributor environments
• Key regional customer relationships

Key Responsibilities
• Own delivery of volume, share, and ROS targets
• Lead distributor performance and accountability
• Own senior customer relationships
• Translate strategy into regional execution plans

Success Measures
• Volume, share
• ROS improvement
• Executional Excellence
• Distributor execution

Experience
• 12-15+ years commercial experience in FMCG / beverage alcohol
• Proven leadership of multiple states or large regional P&L
• Extensive experience with distributor management and 3-tier systems
• Demonstrated success in key account or national customer leadership
• Strong track record of leading senior level teams
• Strong financial acumen with demonstrated ownership of regional P&L, trade investment, demand forecasting, ROI, and resource allocation decisions that drive volume, share, ROS, and profitable growth.

Background
• Strong exposure to both On and Off Premise channels
• Experience leading through organizational change / transformation
• Track record of building high-performing teams

Education
• Bachelor's degree required (Business, Marketing, or related)
• MBA or advanced degree preferred

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to handle your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people an attractive Rewards and Benefits package.

Worker Type :
Regular

Primary Location:
Miami Office

Additional Locations :
Off Site Florida, Off Site Georgia

Job Posting Start Date :
2026-06-29

About Diageo

Diageo is a British multinational alcoholic beverages company, with its headquarters in London, England. It is the world's largest producer of spirits and a major producer of beer and wine. Diageo's brands include Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. The company was formed in 1997 from the merger of Guinness and Grand Metropolitan. Diageo has operations in more than 180 countries and employs around 27,000 people.
Learn more about Diageo
Size
27,783 employees
Market Cap
$100.2 billion
Industry
Net Income
$1.1 billion
5 Year Trend
+5.1%
Revenue
$11.4 billion
NASDAQ

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