Prudential Financial

VP, Product Marketing & Sales Enablement

Prudential Financial • $205K — $308K *
Newark, NJ 07104In-Person
Finance & Insurance
11 - 15 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 15+ years in product marketing, go-to-market leadership, or similar roles with proven commercial success
  • Experience as a senior partner to business leadership, influencing strategy and execution
  • Expertise in product positioning, messaging, and go-to-market strategy
  • Proven success in matrixed organizations coordinating cross-functional teams
  • Strong understanding of sales processes and tools, particularly in aligning marketing with sales
  • Experience partnering with analytics and execution teams for integrated campaigns
  • Track record of enhancing marketing effectiveness and alignment in complex setups

Responsibilities

  • Serve as the primary marketing partner to Business Unit leadership
  • Translate business strategy into clear marketing direction and plans
  • Represent the Business Unit in enterprise planning and governance forums
  • Ensure alignment of marketing with revenue and growth objectives
  • Own product messaging and value proposition for the portfolio
  • Lead product launch processes and ongoing product support
  • Drive effectiveness in sales enablement and align marketing and sales messaging

Benefits

  • Market competitive base salary with annual bonus potential
  • Comprehensive health and wellness benefits including medical, dental, and vision coverage
  • 401(k) plan with company match and company-funded pension plan
  • Wellness programs with reimbursement for personal well-being expenses
  • Work/Life Resources for diverse personal needs spanning education and mental health support
  • Education benefits for traditional college and accredited certificate programs
  • Employee Stock Purchase Plan allowing shares at favorable prices
Full Job Description
Job Classification:
Marketing & Communications - Marketing

The Vice President, Product Marketing & Sales Enablement, serves as the senior marketing leader, supporting Prudential's Business Units. In this newly formed role, they act as the primary partner to the Business Presidents and their leadership teams.

This role is accountable for translating business strategy into clear product go-to-market plans and support sales needs to deliver best-in-class experiences to drive measurable commercial outcomes. The VP will also partner closely with the Centralized Marketing teams, activating shared capabilities to deliver against business priorities.

The role does not own dedicated execution teams but is responsible for ensuring that the full marketing system is aligned, mobilized, and performing effectively in service of the business. Additionally, this leader will oversee a team of Business Unit aligned Product Marketing Leads and a centralized Sales Enablement function. Ensuring Business Units have the proper capability support and resources allocated to deliver on business requirements.

Key Responsibilities
Business Leadership & Commercial Alignment
  • Serve as the primary marketing partner to the Business Unit President and leadership team
  • Translate business strategy, financial targets, and product priorities into clear product marketing direction
  • Represent the Business Unit in enterprise planning, prioritization, and governance forums
  • Ensure alignment between marketing efforts and revenue, pipeline, and growth objectives
  • Provide ongoing strategic input into business planning and performance discussions


Product Marketing Leadership
  • Own product positioning, messaging, and value proposition across the Business Unit portfolio.
  • Ensure a consistent and differentiated narrative across all customer and sales touchpoints
  • Lead end-to-end product launch orchestration, including readiness, coordination, and execution alignment
  • Oversee ongoing product support and roadmap, including lifecycle marketing, updates, and regulatory requirements
  • Ensure that all initiatives are grounded in clear customer understanding and market context


Sales Enablement Accountability
  • Lead the centralized Sales Enablement function to define priorities, strategy, and roadmap
  • Ensure development of high-quality, effective sales materials, tools, and training programs
  • Align marketing messaging with sales execution to ensure consistency in the field
  • Hold accountability for sales readiness, adoption, and effectiveness, including impact on conversion and win rates
  • Partner closely with Mar-Tech team to ensure sales platforms and tools are being properly leverage for scale and efficiency
  • Drive continuous improvement in enablement effectiveness, reducing duplication and increasing reuse


Performance & Continuous Improvement
  • Supports Business Unit performance in partnership with Centralized teams
  • Partners closely with VP, Growth & Segment lead to align on business priorities, audience driven campaigns and identify value creation opportunities.
  • Translate product and sales data into actionable insights and business recommendations
  • Ensure feedback loops from execution and sales are incorporated into future planning
  • Drive clarity and a ruthless focus on work that drive outcomes. Eliminates complexity and enables their team to leverage technology to improve speed, quality, and effectiveness of marketing delivery
  • Identify opportunities to streamline processes, improve coordination, and enhance impact


Profile & Experience
Experience
  • 15+ years of experience in product marketing, go-to-market leadership, or related roles, with a strong track record of driving commercial outcomes
  • Proven experience acting as a senior partner to business leadership, influencing strategy and aligning cross-functional execution
  • Deep expertise in product positioning, messaging, and go-to-market strategy, including leading complex product launches and lifecycle management
  • Demonstrated success operating in matrixed organizations, coordinating across multiple teams without direct ownership of execution resources
  • Strong understanding of sales processes and commercial dynamics, with experience aligning marketing to sales execution and customer engagement. Understanding and use of sales tools (e.g. Seismic) is a plus
  • Experience partnering with growth, analytics, and execution teams to deliver integrated, cross-channel programs
  • Track record of improving marketing effectiveness, speed, and alignment in complex environments


Leadership & Behavioral Attributes
  • Business-first mindset: Operates with a focus on revenue, growth, and customer impact-not just marketing activity
  • Orchestrator mentality: Activates and aligns capabilities across the system rather than building siloed teams
  • Executive presence: Engages credibly with Business Presidents and senior stakeholders, driving alignment and decision-making
  • Customer-centric thinker: Grounds decisions in customer needs, journeys, and experience
  • Collaborative leader: Builds strong, trust-based relationships across business and functional teams
  • Continuous improvement mindset: Identifies and drives opportunities to improve performance, efficiency, and scalability
  • Resilient and adaptable: Operates effectively under pressure, managing competing priorities and evolving business needs


What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $205,600.00 to $308,300.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.
  • Market competitive base salaries, with a yearly bonus potential at every level.
  • Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
  • 401(k) plan with company match (up to 4%).
  • Company-funded pension plan.
  • Wellness Programsincluding up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
  • Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
  • Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
  • Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

About Prudential Financial

Prudential Financial is a financial services company that specializes in the fields of investment management, life insurance, and retirement benefits. It focuses on helping individuals and institutional customers to grow and protect their wealth. The company also offers an inclusive work environment where employees can develop to their full potential, and give back to the communities where they live and work. Prudential Financial was founded in 1875 and headquartered in Newark, New Jersey.

Prudential Financial Careers

Join the esteemed ranks of Prudential Financial, a global leader in financial services, where your career is nurtured, your innovation valued, and your professional growth guaranteed. Work You’ll Do At Prudential Financial, we are committed to helping individuals and businesses tackle their financial challenges with robust solutions. As part of our team, you will lead efforts to innovate and expand our services, ensuring that we remain at the forefront of the financial industry. Transform the financial landscape with your expertise and join a team where diversity, leadership, and personal growth are not just encouraged but actively fostered. With Prudential Financial, you position yourself at the nexus of finance and cutting-edge innovation. Collaborate with a global network of professionals, dedicated to steering clients through their financial journeys with precision and foresight. Our culture thrives on teamwork, leadership, and a shared commitment to excellence. Prudential Financial Job Opportunities We are actively hiring and have a variety of job opportunities designed to bring out the best in each employee. From entry-level positions to leadership roles, Prudential Financial offers a path for every ambitious professional eager to make an impact in the financial sector. Do Innovative Work Join our team of over 40,000 professionals worldwide, working together to reshape the future of finance. At Prudential Financial, your skills in networking, strategic thinking, and leadership will drive change and foster an environment of continuous innovation and growth. Internship Programs Kickstart your career with a Prudential Financial internship. Our programs offer invaluable industry insights and hands-on experience, making them a perfect starting point for students and recent graduates eager to make their mark. Benefits and Culture Prudential Financial is not just about professional achievements but also about personal well-being. Our employees enjoy comprehensive benefits, including health, life, and disability insurance, retirement plans, and generous paid time off. More than just benefits, our company culture is built on mutual respect, inclusivity, and the collective pursuit of excellence. Future-Proof Your Career With Prudential Financial, career advancement is a reality. We provide extensive training and development programs, including leadership and diversity training, to ensure you are always ahead of the curve. Explore Discover how Prudential Financial leads the way in financial innovation and client service. Read more about our latest projects and the impact they have on our clients and the industry. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players. Explore Prudential Financial jobs today and find where you fit in our dynamic team. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Prudential Financial.
Learn more about Prudential Financial
Size
88 employees
Market Cap
$36.2 billion
Industry
Finance & Insurance
Net Income
-$374 million
Founded
1875
5 Year Trend
+3.8%
Revenue
$57 billion
NASDAQ
PBIP
* Ladders Estimates

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