VP, Owned & Operated Channels

GoTo Foods

• $120K — $180K *
Atlanta, GA 30349In-Person
Media
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years of experience in CRM and direct marketing
  • Proven track record in building customer engagement strategies
  • Strong understanding of omni-channel marketing techniques
  • Experience in leading teams and managing large-scale projects
  • Data-driven mindset with analytical skills to measure performance and ROI

Responsibilities

  • Build and lead the CRM and direct marketing engine across seven brands
  • Develop customer onboarding journeys and churn-prevention strategies
  • Create personalized marketing cadences for various customer segments
  • Manage all owned channels including email, text, and push notifications
  • Work closely with the Chief Growth Officer to align strategies with business goals

Benefits

  • Opportunity to lead a high-impact marketing team
  • Access to substantial customer data for strategic decision-making
  • Involvement in building a loyalty program with millions of members
  • Direct influence on the company's growth strategies through owned channels
Full Job Description
The VP, Owned & Operated Channels will build and lead the CRM and direct marketing engine across all seven brands. loyalty program has several million active members, with substantial opportunity for a leader to build a strong lifecycle marketing infrastructure - with onboarding journeys, churn-prevention triggers, and personalized cadences. This role exists to build customer journeys. You will report directly to the Chief Growth Officer and own every channel the company controls without paying per impression: email, text, push notifications, direct mail, and SEO content distribution. The goal is to turn owned channels into the highest-ROI growth lever in the portfolio.
* Ladders Estimates

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