Job DescriptionAbout this Job The VP of Consumer Panel is a senior sales leadership role responsible for driving revenue growth, client expansion, and team performance across NielsenIQ's Omni portfolio, including Consumer Panel and integrated analytics solutions. This role will lead commercial efforts in the US market that focus on the following data and research products: SaaS based consumer panel solutions, DaaS based consumer panel solutions, clean room data matching between 1st and 3rd party entities, media audiences, panel based-surveys and panel-based segmentations.
This leader will build, develop, and lead a high-performing team of sellers, partnering closely with product, consulting, and client success teams to deliver complex, consultative solutions to clients-primarily within FMCG and Retail enterprise verticals.
You will play a critical role in shaping go-to-market strategy, coaching sellers on consultative sales execution, and elevating how NIQ positions its Omni capabilities in the market.
Responsibilities: Sales Leadership & Team Development - Lead, coach, and develop a team of quota-carrying sellers focused on Omni solutions
- Establish clear performance expectations, KPIs, and accountability metrics to drive revenue outcomes
- Partner with HR and leadership to recruit, onboard, and retain top sales talent
- Provide ongoing coaching in complex deal strategy, executive engagement, and value-based selling
Revenue Growth & Go-To-Market Execution - Own and deliver against team revenue targets, including new business and expansion opportunities
- Forecast annual and quarterly revenue performance within 2% of actuals and provide accurate forecasting for monthly objectives.
- Drive pipeline generation and ensure disciplined sales execution across all stages of the sales cycle
- Partner with the Account Development teams to create meaningful sales plays that drive top line revenue performance.
Client Engagement & Strategic Selling - Engage directly with senior client stakeholders (C-suite, strategy, insights, and investment teams)
- Guide teams in developing customized proposals and narratives that align NIQ solutions to client business challenges
- Support complex negotiations, pricing strategy, and commercial structuring
- Create a commercial culture that focuses on client-centric outcomes while leveraging deep product expertise to showcase differentiated value.
Qualifications- 10+ years of experience in consultative sales, with a strong preference for data, analytics, or insights solutions
- 5+ years of people leadership experience, managing and developing quota-carrying sales teams
- 5+ years of market research experience, specifically from consumer sourced data
- Experience selling into FMCG, Retail, or related verticals
- Strong understanding of consumer data, panel data, or syndicated research solutions preferred
- Proven track record of exceeding revenue targets and developing high-performing teams
- Exceptional executive presence with ability to influence senior stakeholders
- Experience navigating complex sales cycles, including customized solutions and pricing structures
- Ability to thrive in a fast-paced, evolving, and highly collaborative environment
Additional Information
- Travel required (~20-30%) based on client and team needs
- Competitive compensation package including base salary + performance-based incentives
Additional InformationThis role has a market-competitive salary with an anticipated base compensation of the following range:
$141,500.00 - $160,000.00 USD. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location.
This role is eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.
Our Benefits- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
