Role SummaryReporting directly to the President, the Vice President of Ticketing provides executive oversight of the club's entire ticketing operation - from setting the strategic vision and revenue architecture to ensuring world-class execution across season tickets, group sales, premium seating, and single-game sales. You will define the long-term ticketing roadmap, build and lead a high-performing sales team, and serve as a key member of the club's senior leadership team. This is a foundational executive role with the opportunity to build a ticketing program from the ground up and directly shape how the club builds its fanbase and supporter experience as we embark on our inaugural USL League One season.
Key ResponsibilitiesStrategy & Revenue- Define and drive the overarching ticketing strategy aligned to annual revenue targets, long-term club goals, and broader organizational priorities.
- Establish departmental KPIs, sales targets, and reporting cadences; deliver regular performance updates to the President and senior leadership team.
- Identify new revenue streams and inventory categories across season, group, premium, and single-game sales; stay ahead of trends in ticketing, pricing, and fan engagement to position the club competitively.
- Build and manage the department budget, forecasting revenue and allocating resources to maximize return.
Sales & Business Development- Develop and execute revenue-driving campaigns across all ticket products, personally leading engagement with the club's highest-value accounts and prospects.
- Oversee dynamic and tiered pricing strategies that maximize both revenue and attendance.
- Drive season ticket, group, and premium seating sales, closing high-value agreements that deliver sustainable revenue for the club.
Fan Retention & Growth- Own the season ticket renewal and upsell strategy; drive high retention rates and year-over-year revenue growth across the membership base.
- Create innovative fan engagement initiatives and ensure exceptional customer service across every touchpoint of the supporter journey.
- Direct the creation of mid-season recaps, end-of-year reports, and attendance and revenue analyses.
Team Leadership- Recruit, develop, and lead the ticket sales team, including direct oversight of sales staff and any future hires as the department grows.
- Establish scalable processes and best practices for pipeline management, CRM usage, lead generation, and fulfillment tracking.
Cross-Functional & Game Day- Collaborate with Marketing, Partnerships, and Operations leadership to align messaging, develop integrated campaigns, hospitality packages, and in-stadium activations.
- Represent the club at matchdays, community events, league meetings, and industry functions; host members, groups, and prospects as needed.
Qualifications, Education & Experience- 8-12+ years in ticket sales or revenue generation with a proven track record of meeting and exceeding revenue targets.
- 4+ years leading or building a sales team, with demonstrated ability to hire, develop, and retain talent.
- Direct experience selling sports, venue, or entertainment ticketing strongly preferred.
- Strong understanding of the ticketing landscape (season memberships, group sales, premium seating, dynamic pricing, and emerging platforms).
- Proficiency with ticketing systems and CRM platforms (Salesforce, HubSpot, or similar).
- Excellent communication, presentation, and negotiation skills, with the executive presence to represent the club at the highest levels.
- Entrepreneurial mindset; comfortable in a fast-paced, startup-like environment.
- Soccer knowledge strongly preferred; Spanish proficiency a plus.
- Must be able to work home matchdays (20-25 days per year, often nights and weekends).
