VP of Sales

Citylitics

$150K — $200K *
Business Services
15+ years of experience
Job Overview by Ladders

Qualifications

  • 20+ years in enterprise sales leadership, including 10+ years at the VP/SVP level.
  • Documented history of overperformance in achieving and exceeding net-new ARR targets.
  • Proven ability to navigate and close complex, multi-stakeholder deals.
  • Experience in public infrastructure, GovTech, or data/AI-driven markets is preferred.
  • Deep knowledge of sales methodology and forecasting discipline.

Responsibilities

  • Establish disciplined forecasting and pipeline models for sales predictability.
  • Define account segmentation to align sales strategy with market needs.
  • Create and refine sales playbooks and qualification frameworks for high-value deals.
  • Build, hire, and mentor a top-tier sales organization.
  • Ensure a culture of coaching and structured deal reviews within the team.
  • Oversee rigorous sales processes to enhance deal discovery and build trusted relationships.
  • Guide deal strategies for enterprise opportunities to influence outcomes.

Benefits

  • Opportunity to impact sustainable public infrastructure solutions.
  • Support a disruptive value proposition in an untapped market.
  • Access to cutting-edge data science and AI resources in a unique team environment.
  • No corporate bureaucracy, enabling rapid achievement and impact.
  • Access to generative AI tools and comprehensive data resources for productivity enhancement.
  • Internal mentorship program and opportunities for professional growth and promotions.
  • Collaborative culture that values teamwork and shared celebrations.
Full Job Description
Who Are We Looking For?

Citylitics is seeking a VP of Sales to lead the company toward aggressive revenue growth targets. You will own net-new ARR goals and build the predictable, repeatable sales engine required to achieve them. You will hire and develop top-performing AEs and BDRs, strengthen our enterprise and mid-market motions, and help establish Citylitics as the category leader in predictive sales intelligence for public infrastructure.

You are a leader who lives in the details, obsesses over winning, and has scaled high-performing sales teams in fast-growth software companies that achieved market dominance.

As a CEO-reporting, Board-facing leader central to our success, this role requires an in-office presence 4 days a week at our Toronto Headquarters.

Vacancy Status:
This position is for an existing and active vacancy that Citylitics is currently seeking to fill.

What Will You Accomplish?

Sales Strategy, Process, & Operations:
  • Establish disciplined forecasting, pipeline coverage models & inspection cadences that drive predictability.
  • Define account segmentation and ICP clarity to ensure the team is aligned with our market strategy
  • Create and refine sales playbooks, talk tracks, sales deck templates, and qualification frameworks for multi-stakeholder, high-value deals.

Team Leadership & Culture:
  • Build, hire, develop, and mentor a top-tier sales organization across AEs, BDRs, and leadership.
  • Enforce a coaching culture grounded in competency development and structured deal reviews.
  • Establish a high-performance environment rooted in accountability, transparency, and operational rigor.

Sales Execution & Growth:
  • Deliver consistent net-new ARR growth and support expansion outcomes in partnership with Customer Success.
  • Enforce rigorous sales process oversight to ensure the team performs deep discovery, builds trusted prospect relationships, and delivers compelling sales presentations & proposals that drive signed contracts at a higher win rate.
  • Implement best-in-class training and onboarding programs to ramp new AEs and BDRs to full productivity within aggressive targets.
  • Guide deal strategy on multi-stakeholder enterprise opportunities to personally influence outcomes and improve team performance.
  • Align with Marketing, Customer Success and Product to ensure GTM cohesion and feedback loops.

Requirements

Experience & Track Record:
  • 20+ years in enterprise sales leadership, including 10+ years at the VP/SVP level, with a proven history of scaling sales teams.
  • Documented history of overperformance, demonstrating consistent quota attainment and the ability to lead teams to exceed net-new ARR targets.
  • Complex Selling Expertise: Proven ability to navigate and close complex, multi-stakeholder deals involving executives, technical buyers, and procurement.
  • Domain Alignment: Experience or exposure in public infrastructure, GovTech, or data/AI-driven markets is a strong advantage.

Operational Mastery:
  • Methodology & Rigor: Deep expertise in sales methodology (e.g., MEDDIC, Challenger, Sandler), combined with a mastery of forecasting discipline and pipeline governance.
  • Data-Driven Approach: Proficiency with modern revenue stacks (CRM, Sales Intel, Forecasting tools) and a commitment to data hygiene as a driver of strategy.
  • GTM Integration: Proven ability to partner with Marketing, Product, and Customer Success to build a cohesive, feedback-driven GTM engine.

Leadership Profile:
  • Integrated GTM Leadership: Demonstrated ability to partner effectively with Marketing, Product, and Customer Success leadership to drive a unified GTM strategy
  • High-EQ Leadership: A motivator and coach who can drive accountability while building a culture of high performance and skill development.
  • Relentless Operator: A seasoned leader with a resourceful, "hunter" mentality who obsesses over winning.

Benefits

Why Citylitics?
  • This is a rare opportunity to influence positive change within one of the biggest societal challenges of our generation: sustainable public infrastructure
  • You get to support a disruptive solution with a compelling value proposition into an industry that is eager to hear from you and in a market with no direct competition.
  • We live at the cross section of infrastructure, scaleup and data science/AI. There is no other team like us in Toronto.
  • There is no corporate bureaucracy here. You will accomplish more here in a few months than what you would in a few years at a large, entrenched technology company.
  • We believe that Data and AI will play an outsized role in our future, so we equip every team member with access to Generative AI tools and our full Data Universe to enhance their productivity and encourage innovation through experimentation.
  • We are proud to offer every CityZen an internal mentorship program, in-role professional growth, skill-based development & learning, and internal promotion opportunities.
  • We work hard, we play together, we win as a team! We are on a mission to solve infrastructure while savoring the moment and celebrating the little details along the way.

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