VP of Product MarketingLocation: New York, NY
Employment Type: Full-Time
About the RoleWe're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office. This is a strategic leadership role where you'll shape how enterprises understand and adopt our trust and safety solutions. You'll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust.
This role offers the unique opportunity to build and scale product marketing capabilities in one of the world's fastest-growing digital advertising markets while working with cutting-edge technology that's transforming the industry.
Key ResponsibilitiesStrategic Leadership
- Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics
- Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions
- Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region
- Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners
Product Marketing Excellence
- Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms
- Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets
- Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets
- Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions
Market Expertise & Thought Leadership
- Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets
- Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader
- Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices
- Stay ahead of emerging fraud tactics, regulatory changes, and market trends
Cross-Functional Collaboration
- Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap
- Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations
- Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities
- Support global marketing initiatives while ensuring regional relevance and adaptation
Analytics & Optimization
- Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance
- Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy
- Provide data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities
QualificationsRequired Experience & Background
- 8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-related roles
- Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies
- Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies
- Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets
- Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances
Technical Competency
- Technical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologies
- Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure
- Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts
- Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.)
Skills & Attributes
- Exceptional communication and storytelling abilities with proven success creating compelling product narratives
- Strong analytical mindset with comfort working with data, metrics, and performance indicators
- Entrepreneurial spirit with hands-on approach and "do-whatever-it-takes" attitude
- Experience presenting to C-level executives and technical audiences alike
- Comfortable working across time zones to collaborate with global teams
- Track record of success in fast-paced, high-growth technology companies
Preferred Qualifications
- Experience with AI/ML applications in fraud prevention or trust and safety
- Understanding of mobile ecosystem challenges for fraud detection
- Established relationships with advertising industry stakeholders
- Experience managing or mentoring product marketing teams
- Background in enterprise security or payment fraud prevention
Benefits Health & Wellbeing- Medical, dental, and vision insurance - 100% of employee premiums covered by Pixalate, 50% for dependents
- Generous parental leave and maternity leave
- Unlimited PTO
Financial- 401(k)
- Employee referral bonus program
- Monthly internet reimbursement
Work Style- Remote-first - work from the DC or NY metro area
- Casual, flexible work environment
- Annual team events
- Clear path to sales leadership as Pixalate's team grows
- International and Domestic Travel
