We are seeking an experienced and highly strategic Vice President of Media to lead performance marketing, growth strategy, and customer acquisition across both our agency business and owned-and-operated lead generation portfolio. Experience in Home Services, Education, A/H/L Insurance, Medicare, U65 and Final expense a plus.
What You9ll Do
This executive will oversee integrated media strategy across:
- Paid Search
- Paid Social
- SEO
- Programmatic
- Native
- Display
- Conversion Rate Optimization (CRO)
- Landing Page Optimization (LPO)
- Social Creative
- SEO Content Strategy
- Landing Page Design & Testing
In addition to leading client media strategy, this role will own growth strategy for our internal lead generation properties, where we drive high-volume traffic through search, social, programmatic, native, and display acquisition channels.
The ideal candidate combines deep channel expertise with strong analytical, creative, and operational leadership capabilities, and has experience scaling performance marketing organizations in fast-paced, ROI-driven environments.
Key Responsibilities
Leadership & Team Development
- Build, mentor, and lead a team of 8 across paid media, SEO, CRO/LPO, creative strategy, analytics, and content.
- Establish operational processes, KPI frameworks, and reporting standards.
- Foster a culture of testing, accountability, innovation, and performance.
- Collaborate cross-functionally with executive leadership, sales, analytics, product, and operations teams.
Media Strategy & Performance Marketing
- Lead enterprise-level acquisition strategy across all paid and organic media channels.
- Develop scalable growth frameworks across Paid Search, Paid Social, SEO, Programmatic, Native, Display, Retargeting, Emerging acquisition channels
- Own media forecasting, budget allocation, and performance optimization across agency and owned media initiatives.
- Drive channel diversification and media innovation strategies.
- Identify opportunities to improve efficiency, scalability, and incremental growth.
Agency Leadership
- Oversee strategic direction and performance for agency client accounts.
- Partner with account leadership to develop integrated growth strategies for clients.
- Provide executive-level guidance on:
- acquisition strategy
- media planning
- audience targeting
- creative testing
- conversion optimization
- attribution
- Serve as senior escalation point and strategic advisor for key client relationships.
- Support business development, pitches, and strategic growth initiatives.
Owned & Operated Lead Generation Strategy
- Own growth strategy for internal lead generation brands and acquisition funnels.
- Scale traffic acquisition through Search, Social, Programmatic, Native, Display, SEO
- Optimize lead quality, conversion rates, monetization, and downstream revenue performance.
- Develop and execute first-party audience and data strategies.
- Build scalable acquisition frameworks across multiple verticals and funnel types.
- Partner with operations, analytics, and sales leadership to improve lead monetization and customer acquisition economics.
SEO, Content & Organic Growth
- Lead enterprise SEO strategy across agency clients and owned properties.
- Oversee:
- technical SEO
- on-page SEO
- content architecture
- authority/link acquisition
- AI-search optimization initiatives
- Direct SEO content strategy focused on high-intent traffic acquisition and conversion.
- Develop scalable content production and optimization frameworks.
Social Creative & Messaging Strategy
- Oversee social creative strategy across Meta, TikTok, YouTube, LinkedIn, and emerging platforms.
- Build scalable creative testing frameworks focused on performance optimization.
- Partner with design and content teams to improve:
- messaging strategy
- conversion-focused creative
- audience segmentation
- funnel alignment
- Use performance insights to guide creative iteration and campaign scaling.
CRO & Landing Page Optimization
- Own landing page strategy and conversion optimization initiatives across all acquisition funnels.
- Lead experimentation programs focused on:
- form optimization
- UX improvements
- messaging tests
- CTA optimization
- mobile conversion
- trust and credibility signals
- funnel sequencing
- Build testing roadmaps and scalable experimentation frameworks.
- Partner with design, product, and analytics teams to improve conversion efficiency and lead quality.
What We9re Looking For
- 10+ years of experience in performance marketing, digital media, or growth strategy.
- Deep expertise across Paid Search, Paid Social, SEO, CRO/LPO, Programmatic, Native, Display
- Proven success scaling customer acquisition and lead generation programs.
- Experience managing media budgets and multi-channel acquisition strategies.
- Strong understanding of attribution, analytics, and conversion optimization.
- Demonstrated leadership experience managing high-performing teams.
- Strong strategic, analytical, and communication skills.
- Experience with GA4, Looker/Tableau, CRM systems, CDPs, and marketing automation platforms preferred.
Preferred Experience
- Digital agency leadership
- Owned-and-operated media properties
- Lead generation businesses
- Affiliate or marketplace acquisition models
- Performance creative strategy
- Funnel optimization and experimentation
- Multi-vertical acquisition environments
- Compliance-sensitive marketing environments
What We Offer
- Competitive Compensation Package:Recognizing and rewarding your impact.
- Equity Award Program (Stock Options)
- Comprehensive Benefits:Health, vision, and dental insurance
- Career Growth:An opportunity to shape the future of PX and leave your mark on the industry.
Ready to Blaze a Trail?
