Vice President Business Development and Strategic GrowthPosition SummaryThe Vice President in this role is responsible for developing and executing the company's strategic sales growth initiatives with a primary focus on new market expansion, customer diversification, and sustainable revenue growth. This executive leader will build and lead a high-performing sales and business development organization, establish scalable processes and performance metrics, and partner cross-functionally to drive market penetration and long-term customer value.
The VP will combine strategic leadership with operational execution, using data-driven decision-making to identify growth opportunities, improve sales effectiveness, and ensure accountability against revenue and diversification goals.
Key ResponsibilitiesStrategic Growth & Market Expansion- Develop and execute a comprehensive sales strategy aligned with corporate growth objectives.
- Identify and penetrate new markets, industries, geographic regions, and customer segments.
- Drive customer diversification initiatives to reduce concentration risk and expand revenue streams.
- Evaluate market trends, competitive landscape, and emerging opportunities to position the company for long-term growth.
- Create pricing and margin structure to drive profitable growth
- Collaborate with executive leadership to define annual and multi-year revenue targets and growth plans.
- Establish strategic partnerships and business development initiatives that support expansion goals.
Sales Leadership & Team Development- Build, lead, and scale a high-performing sales and business development organization.
- Recruit, hire, onboard, and retain top sales talent.
- Coach, mentor, and develop sales leaders and team members to improve performance and leadership capability.
- Establish clear performance expectations, accountability measures, and career development plans.
- Create and manage compensation plan for sales to incent growth.
- Foster a culture of collaboration, customer focus, accountability, and continuous improvement.
- Lead regular pipeline reviews, forecast meetings, and strategic account planning sessions.
Revenue Generation & Pipeline Management- Own sales pipeline development, forecasting accuracy, and achievement of revenue targets.
- Work with Marketing/Product Management to build sales funnel to support sales growth through trade shows, email campaigns, and market research.
- Implement scalable sales processes, methodologies, and best practices to improve conversion rates and sales velocity.
- Ensure disciplined opportunity management through CRM utilization and reporting standards.
- Drive strategic account growth and executive-level customer engagement.
- Partner with marketing engineering and operations teams to align lead generation, customer acquisition, and customer retention efforts.
Data Analytics & Performance Metrics- Develop and maintain KPI dashboards and reporting frameworks to measure progress toward growth objectives.
- Establish metrics related to:
- Revenue growth
- New customer acquisition
- Customer diversification
- Pipeline health
- Market penetration
- Sales productivity
- Win/loss analysis
- Forecast accuracy
- Use data analytics to identify trends, risks, and opportunities and adjust strategy accordingly.
- Provide regular executive reporting and board-level updates on sales performance and strategic initiatives.
Cross-Functional Leadership- Partner with Engineering, Operations, Finance, Marketing, and Executive Leadership to ensure alignment between sales strategy and organizational objectives.
- Support pricing strategy, contract negotiations, and strategic customer engagements.
- Provide market intelligence and customer feedback to influence product/service development and operational priorities.
- Serve as a key contributor to overall business strategy and organizational planning.
Experience Required- 10-15+ years in B2B technology sales/business development
- At least 5 years leading commercial organizations
- Experience selling engineered products-not catalog products
- History of creating new markets
- Experience selling into large/small OEMs
- Proven ability to close $1M+ opportunities
- Experience building and leading national or global sales teams
- Engineering-oriented technical sales background
- Experience working with international suppliers and manufacturers
Industry Experience (at least two desired)- Medical Devices
- Industrial Automation
- Military / Defense Electronics
- Commercial Aviation
- Broadcast / Professional Video
- Heavy Equipment / Agriculture
- Transportation
- Embedded Computing
- Semiconductors
- Display Technology (ideal but not required)
- Optics / Imaging
Technical KnowledgeStrong understanding of:
- Display technologies
- Embedded systems
- Electronics manufacturing
- Contract manufacturing
- Supply chains
- NPI process
- Engineering development cycles
- Product roadmaps
- Voice of Customer
- Value selling
- Design-win selling
Travel RequirementsThis role requires approximately
25-30% travel to support customers, attend industry trade shows, develop strategic partnerships, and strengthen executive customer relationships.
Compensation & BenefitsMarket-competitive executive compensation package including:
- Base salary
- Performance-based bonus opportunity
- Comprehensive medical, dental, and vision insurance
- 401(k) with up to 6% company match
- Paid Time Off, company holidays and floating holidays
- Additional executive benefits commensurate with experience
