Gentiva

VP of Business Development

Gentiva$120K — $180K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; Master's degree preferred
  • 5+ years of healthcare sales leadership experience
  • Experience managing other sales leaders
  • Proven track record in hospice or home health growth strategies
  • Deep understanding of hospice regulations and guidelines

Responsibilities

  • Lead and manage hospice sales functions across designated regions
  • Develop and implement sales methodologies for referral growth
  • Analyze sales strategies and performance metrics for improvement
  • Collaborate on sales budgets and strategic growth plans
  • Identify and pursue new marketing and business development opportunities
  • Guide and coach sales professionals for enhanced performance
  • Represent the organization at community and industry events

Benefits

  • Competitive Pay
  • 401(k) with Company Match
  • Career Advancement Opportunities
  • Medical, Dental, Vision Insurance
  • Mileage Reimbursement or Fleet Vehicle Program
  • Generous Paid Time Off + 7 Paid Holidays
  • Wellness Programs
  • Education Support & Tuition Assistance
  • Free Continuing Education Units (CEUs)
  • Company-paid Life & Long-Term Disability Insurance
Full Job Description
Overview

We are seeking a dynamic and experienced Vice President of Business Development – Hospice to lead our sales strategy and execution across assigned territories. This leadership role is responsible for directing sales teams, building strategic relationships, and driving growth in hospice services. The ideal candidate will have a strong track record of healthcare sales leadership, a passion for building partnerships, and the ability to execute in a fast-paced, mission-driven environment.

 

Essential Functions of Position:

  • Lead and manage hospice sales functions across assigned regions.

  • Develop and implement effective sales methodologies to support referral and census growth.

  • Analyze and assess sales strategies, methods, and performance metrics to drive continuous improvement.

  • Collaborate in developing sales budgets and strategic growth plans.

  • Identify and capitalize on new marketing and business development opportunities.

  • Provide guidance, coaching, and accountability to sales professionals and leaders.

  • Build strong relationships through targeted outreach, referrals, and presentations.

  • Represent the organization at community and industry events to promote brand visibility.

  • Partner with clinical and operational leaders to align business goals and optimize outcomes.

  • Lead efforts in hiring, onboarding, and training high-performing sales teams.

  • Monitor and drive performance to meet or exceed admissions, census, and revenue goals.

  • Ensure compliance with all corporate policies and healthcare regulations.

About You

Specialized Knowledge/Skills:

  • Deep understanding of state and federal hospice regulations and guidelines

  • Experience with budgeting, financial reporting, and P&L analysis

  • Strong leadership and problem-solving capabilities

  • Comfortable with CRM and digital reporting tools

  • Excellent organizational, communication, and team-building skills

  • Able to manage multiple priorities and adapt quickly

  • High level of professionalism, integrity, and follow-through

Education/Experience:

  • Bachelor’s degree required; Master’s degree preferred

  • Minimum 5+ years of healthcare sales leadership experience

  • Must have experience managing other sales leaders

  • Proven success in developing and executing growth strategies in hospice or home health

Licenses/Certifications:

  • Valid driver’s license and automobile liability insurance required

Training/Technology Requirements:

  • Proficient in Microsoft Excel and PowerPoint

  • Experience analyzing and presenting data from electronic systems

Travel Requirements:

  • Travel required up to 60%

 

 

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

  • Competitive Pay
  • 401(k) with Company Match
  • Career Advancement Opportunities
  • National & Local Recognition Programs
  • Teammate Assistance Fund

 

Additional Full-Time Benefits:

  • Medical, Dental, Vision Insurance
  • Mileage Reimbursement or Fleet Vehicle Program
  • Generous Paid Time Off + 7 Paid Holidays
  • Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
  • Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
  • Free Continuing Education Units (CEUs)
  • Company-paid Life & Long-Term Disability Insurance
  • Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

 

Join a mission-driven team and help expand access to high-quality hospice services

nationwide.

 

Lead. Develop. Deliver results.

  • This is a safety-sensitive position
  • Employee must meet minimum requirements to be eligible for benefits
  • Where applicable, employee must meet state specific requirements
LocationGentiva Hospice

 

About Gentiva

Gentiva Hospice Careers

There has never been a more opportune time to join Gentiva Hospice, a leading provider in the healthcare sector dedicated to compassionate care and professional excellence. Gentiva Hospice offers a variety of job opportunities that enable professionals to contribute to meaningful work in a supportive and innovative environment.

Work You’ll Do

Join Gentiva Hospice’s team to assist in delivering top-notch care and support to patients and their families. This role is crucial in transforming the approach to hospice care through dedication, compassion, and cutting-edge practices. Lead with professionalism in a role that intersects healthcare expertise, leadership, and empathetic service. Gentiva Hospice provides a platform for professionals to drive significant impact in the hospice care industry. Engage with a diverse team of healthcare professionals to navigate the complexities of end-of-life care, ensuring every patient receives the highest standard of dignity and respect. Collaborate with over 10,000 dedicated employees across various interdisciplinary roles, all united in their commitment to patient care and family support.

Introducing Gentiva Hospice Employment Opportunities

Gentiva Hospice is building a robust workforce to support the growing need for specialized hospice care across the country. The company offers a range of positions from entry-level to senior leadership roles, ensuring a place for every skill level and professional aspiration.

Innovate in Your Role

At Gentiva Hospice, innovation is at the core of daily operations. Employees are encouraged to bring fresh ideas that enhance patient care and operational efficiency, ensuring the company remains at the forefront of the hospice care industry.

Develop Your Career

Gentiva Hospice is committed to the growth and development of its team. With comprehensive training programs, leadership development opportunities, and a commitment to promoting from within, employees have access to the tools needed to advance their careers and expand their professional capabilities.

Explore Benefits and Culture

Gentiva Hospice is proud of its inclusive culture that celebrates diversity and fosters a sense of belonging. The company offers competitive benefits, including health insurance, retirement plans, and paid time off, alongside continuous education and diversity training programs.

The Gentiva Hospice Commitment to Excellence

With a focus on leadership and innovation, Gentiva Hospice leads the way in developing industry standards for quality care and ethical practices. The collaboration of skilled professionals through networking and teamwork ensures that the company can overcome challenges and continue to deliver exceptional service to patients and their families.

Stay Connected

Join the Gentiva Hospice Team

Explore open positions that match your skills and interests. Gentiva Hospice seeks passionate, curious, and solution-driven team players for its various job openings.

SEARCH GENTIVA HOSPICE JOBS

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