Job Purpose & ScopeServes as the Marketing advisor on our mortgage lending strategy to help unlock its value for our business - and represent mortgage lending in higher level conversations about the Bank OZK Brand.
Essential Job Functions- Provides strategic guidance on paid marketing/advertising initiatives and collaborates with third-party vendors, the creative, digital marketing, and media teams on content planning.
- Develops, oversees, and ensures on-brand execution of the Marketing strategy for mortgage lending to meet business objectives.
- Executes campaign planning, management, implementation, and assessment in a timely manner.
- Leads the Launch Teams in planning, development, and flawless execution of new mortgage lending business line.
- Meets or exceeds business objectives including awareness, inquiries, and revenue.
- Provides clear strategic direction and deadline management through project briefs for Bank OZK's internal creative team.
- Refines Mortgage Lending campaigns in-market to optimize overall performance; works with media planning and digital strategy to develop recommendations on how to optimize campaign and channel performance.
- Contributes to mortgage lending's presence (in-branch, in the realtor and builder space, on the website, in online banking and other touchpoints) with prospects and clients.
- Executes and supports Marketing initiatives for additional business lines, as needed.
- Regularly exercises discretion and judgment in the performance of essential job functions.
- Maintains good punctuality and attendance to work.
- Follows Bank policy, procedures, and guidelines.
Knowledge, Skills & Abilities- Knowledge of traditional, digital, and social media - and how they can be optimized.
- Knowledge of the role that digital and mobile play in the client experience - in conjunction with the in-person branch experience.
- Ability to demonstrate working knowledge of CRM platforms and integration with loan operating systems.
- Ability efficiently and effectively influence a team, keeping projects on strategy, on time, and on budget.
- Ability to communicate effectively both verbally and in writing with all levels of management.
- Ability to multi-task, make decisions regarding priorities, and deal effectively with unexpected events.
- Ability to work without close supervision.
- Ability to maintain confidentiality.
- Ability to be detail-oriented with strong organizational skills to implement recommended initiatives.
- Ability to demonstrate initiative to accomplish work objectives.
- Ability and willingness to support organizational goals and values.
- Skill in using computer and Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
Basic Qualifications- Bachelor's degree in marketing or job-related field, or commensurate experience, required.
- 5+ years of experience working in marketing as a Marketing Program Lead or related capacity, required.
- Experience working for a Bank or related institution, or Mortgage Lending marketing experience, preferred.
Job ExpectationsOperate customary equipment and technology used in a business environment, with or without accommodation.
Note: This description is not an exhaustive list of all job functions, duties, skills, and job standards required. Other job functions, duties, skills, and standards may be added. Management reserves the right to add or change the job requirements at any time.
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