General OverviewVice President of MarketingThe Impact you will make:As the VP of Marketing, you'll lead strategy, analytics, technology, and team execution to help Imagen practices grow faster, operate smarter, and deliver an outstanding patient experience.
What We Offer:- Competitive pay including yearly bonus.
- Benefit package including medical, dental, vision, mental health, and pet care.
- Matching 401K.
- Holidays and generous PTO.
- Opportunities for development and growth.
ResponsibilitiesWhat You'll Do- Craft and execute innovative marketing strategies that fuel explosive patient demand growth, maximize retention, and drive breakthrough practice performance.
- Build industry-leading scalable systems powered by advanced data analytics, AI, and automation to unlock new levels of marketing efficiency and impact.
- Partner with Operations and M&A to support practice growth, ROI, and future partnerships.
- Command brand strategy and performance marketing excellence, strategically manage vendor partnerships and substantial budgets, and inspire a world-class marketing team to deliver outstanding results.
- Additional responsibilities as needed to support marketing strategy.
QualificationsRequired Qualifications- 10+ years of progressive marketing leadership experience, including senior-level leadership.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven mastery in digital marketing, brand strategy, performance marketing, advanced analytics, and patient or consumer acquisition with a track record of measurable success.
- Proven track record of leading high-performing teams, commanding significant budgets and vendor relationships, and driving alignment across cross-functional partners in dynamic, fast-moving environments.
Preferred Qualifications- Experience successfully scaling marketing functions in healthcare, dental, multi-location, or consumer service organizations with proven results.
- Experience in a private equity-backed or high-growth company.
- Hands-on experience using AI, automation, and marketing technology to improve performance and efficiency.
- Experience managing significant marketing budgets with a focus on disciplined investment and measurable ROI.
