The VP Market Manager is responsible for planning, organizing, and generally overseeing the activities of the assigned territory within established bank policies, procedures and strategies. In addition, Market Manager will assume additional responsibilities for significant projects or initiatives for the Consumer and Business Banking Team, including leading cross-functional projects and teams.

Sales

Develop branch sales strategies for all products and services to meet the overall goals and objectives of branch banking across the organization.

Work with Branch Management Teams to set sales goals and objectives for each branch in the assigned market.

Coach market team members to proficiency in all aspects of the USB sales & service process.

• Demonstrate a sense of urgency in achieving branch goals by providing feedback and coaching staff with sales & service results as well as individual performance.
• Hold Branch Managers accountable for sales, service and operational excellence.
• Maintain a working knowledge of all USB products and services sold directly in the branch and consistently educate and reinforce USB products and services with market staff.
• Model the USB standards and promote the use of all sales & service tools, job aids, and playbooks.

Develop and execute innovative strategies to drive growth and profitability. This position will be responsible for 13 branches in our Northern Region which includes Kent, New Milford, Newtown, Southbury, Litchfield, Washington Depot, Marble Dale, Roxbury, Goshen, Torrington, and Canton. This includes strong collaboration with Marketing, Branch Sales & Service, Business Banking, Consumer Lending, Community Relations and other departments to ensure alignment and success in achieving business objectives.

As AI continues to evolve, leverage AI tools, including Microsoft Copilot, to enhance acquisition and cross-selling activities within the branch network, ensuring optimized performance and results.

Conduct and manage business development effort within territory. Develop relationships with area businesses, Realtors and other professionals.

Accompany commercial lenders and other business partners on business development calls. Refer sales opportunities to other departments or Bank affiliates in support of established objectives.

Serve as liaison when necessary for respective branches with Business Banking/Commercial Loan Department.

Customer Service

• Coach team members follow the principles outlined in the USB Customer Service Commitment Charter and maintain brand standards.
• Lead in creating a welcoming branch environment by maintaining a positive attitude. Exhibit daily positivity to inspire your teams and clients.
• Ensure team members follow USB EASE Sales and Service Standards.
• Responsible for the branches achieving appropriate customer service benchmarks.
• Accountable for successful retention of customers.

Serve as a resource for Branch Managers in resolving customer service issues to ensure satisfactory results.

Maintain the highest levels of confidentiality and privacy of customer information.

Participate in community service groups/activities.

Finance Management

Prepare and oversee preparation of branch budgets. Monitor budget activity and goal status.

Review profit center reports and create strategies to meet revenue targets and increase market profitability.

Work with facilities partners to ensure all necessary facility related work is budgeted and executed appropriately.

Risk Management

Maintain the safety and soundness of the branches.

Ensure facilities are neat and clean.

Approve transactions, exceptions, debit card increases, wires, and other negotiable items within your authorized limit.

Review compliance and audit reports for market branches, minimize and correct variances and exceptions, and coordinate with Learning & Development to provide support and training as needed.

Monitor and manage teller discrepancies, overdrafts, and charge-offs for market branches.

Comply with all S.A.F.E. Act regulations including keeping registration information (including but not limited to name, home address and work address) up to date and status as active.

Provide N.M.L.S. registration number to consumers upon request and in all written communications in accordance with law, specifically on e-mail signatures and business cards.

Comply with all requirements of the Fair Lending regulations.

Comply with UDAAP (Unfair, Deceptive Abusive Acts or Practices) regulations

Human Resources

Develop and retain high-performing team members by leading, facilitating training, coaching, and managing all aspects of sales, service, and operational excellence.

Encourage staff and foster workplace enthusiasm. Offer professional growth through education and training. Provide essential tools and skills, including cross-training, coaching, and observation for employee development at USB.

Ensure proper staffing and efficiency level within branches. Redeploy staff and/or reserve team member to ensure effective branch coverage in order to maintain quality customer service.

Conduct essential human resources processes, including recruitment, performance and incentive reviews, introductory period evaluations, career development, training programs, and disciplinary or corrective actions.