About the Role:

The VP, Go-to-Market Strategy & Execution will lead the development and execution of the company’s commercial go-to-market strategy for Pharma Solutions. This role will be responsible for defining how the organization brings its solutions to market, including market positioning, commercialization strategy, product monetization, product launch planning, and cross-functional execution across sales, marketing, product, and client success teams.

This leader will ensure the organization has a clear, scalable GTM model that accelerates growth, drives market adoption, and maximizes customer value. The role requires strong strategic thinking, operational rigor, and the ability to align multiple teams around a unified commercial strategy.

This role reports to the Chief Commercial Officer & President of Pharma Solutions and will work closely with sales and customer success leadership.

Key Responsibilities:

Go-to-Market Strategy

• Define and lead the end-to-end go-to-market strategy for Pharma Solutions offerings.

• Develop clear commercialization strategies for new and existing products.

• Identify priority growth opportunities across pharmaceutical manufacturers, brands, advertising agencies, and market access stakeholders.

• Ensure GTM strategies align with company revenue objectives and broader commercial priorities.

GTM Execution & Product Launch Leadership

• Lead the planning and execution of product and solution launches across the pharma portfolio.

• Develop launch frameworks that include:

  • Market readiness plans

  • Sales enablement materials

  • Messaging and positioning

  • Customer engagement strategies

• Establish repeatable GTM processes that allow the organization to efficiently bring new solutions to market.

Commercial Positioning & Market Strategy

• Define and refine the value proposition and messaging for pharma solutions in partnership with marketing and product teams.

Cross-Functional Commercial Leadership

• Drive collaboration across teams to ensure the organization operates with a cohesive commercial strategy and execution plan.

• Establish operating rhythms and processes to support GTM planning, prioritization, and execution.

• Serve as the cross-functional leader for go-to-market execution, ensuring alignment across:

  • Sales

  • Product & Engineering

  • Marketing

  • Customer success

Sales Enablement & Market Activation

• Equip the sales organization with the tools and resources needed to effectively sell the company’s solutions.

• Support strategic deals by helping position solutions and articulate value to pharmaceutical clients.

• Develop sales enablement strategies including:

• • Commercial playbooks

  • Competitive positioning

  • Customer narratives

  • Training and enablement resources

Market Intelligence & Competitive Strategy

• Use market insights to guide GTM strategy, product prioritization, and commercial investments.

• Monitor industry trends, competitive dynamics, and emerging opportunities within:

  • Pharmaceutical commercialization

  • Market access innovation

  • Digital health engagement

  • Patient affordability and access solutions

Performance Measurement & Continuous Optimization

• Define and track KPIs that measure the effectiveness of GTM strategies and commercial execution.

• Analyze market adoption, program utilization, customer engagement, and commercial performance.

• Continuously refine GTM strategies based on performance insights and evolving market needs.

Skills & Qualifications:

• 12+ years of experience in commercial strategy, go-to-market leadership, or product commercialization

• Experience working with pharmaceutical manufacturers, digital health platforms, or healthcare technology companies

• Demonstrated success launching and scaling B2B healthcare or pharma solutions

• Strong understanding of pharmaceutical market access, commercialization, and brand strategy

• Proven ability to lead cross-functional initiatives across product, marketing, and sales teams
  Excellent executive communication and stakeholder management skills

Key Success Metrics:

• Successful product and solution launches

• Adoption and utilization of new offerings

• Speed to market for new solutions

• Sales enablement effectiveness

• Market penetration across target pharma segments

• Contribution to revenue growth from new offerings

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

New York Office:

Santa Monica Office:

Other Office Locations:

GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!