The Vice President, Expansion will own revenue growth across Cordance's existing customer base, with a focus on cross-sell, upsell, and renewals across a diverse portfolio of businesses spanning commerce, industrials, education, and compliance. This leader will develop and execute a unified expansion strategy that maximizes customer lifetime value across a multi-product, multi-industry ecosystem.
This role requires the ability to operate across distinct business units with different products, customers, and go-to-market motions, aligning teams around a cohesive growth strategy. The VP, Expansion will partner closely with Sales, Product, and Operations leaders across the portfolio to identify opportunities, streamline execution, and drive measurable revenue outcomes.
Key Responsibilities- Expansion Strategy & Revenue Ownership
- Own and drive cross-sell, upsell, and renewal revenue across all Cordance business units
- Develop and execute a portfolio-wide expansion strategy across multiple industries and product lines
- Identify and prioritize high-impact growth opportunities within the existing customer base
- Cross-Business Unit Alignment
- Align go-to-market teams across business units to drive coordinated account strategies
- Break down silos and establish consistent processes for identifying and executing expansion opportunities
- Ensure clear ownership, accountability, and collaboration across teams
- Customer Lifecycle Management
- Oversee renewal strategy and execution to maximize retention and reduce churn
- Improve adoption, engagement, and long-term value realization
- Develop lifecycle-based playbooks to drive expansion at key customer milestones
- Execution & Pipeline Management
- Build and manage expansion pipeline, with accurate forecasting across products and business units
- Establish and track KPIs (net revenue retention, expansion ARR, renewal rates)
- Improve conversion rates through structured processes, enablement, and performance management
- Product & Packaging Alignment
- Partner with Product and Pricing teams to refine packaging, bundling, and pricing strategies that enable expansion
- Identify portfolio gaps or friction points that limit cross-sell and influence roadmap priorities
- Systems & Data Optimization
- Ensure visibility into customer data, usage, and expansion signals across platforms
- Leverage analytics to identify opportunities and improve targeting and timing
- Drive CRM and tooling alignment to support multi-product, multi-BU selling
- Team Leadership & Organizational Design
- Build and lead a high-performing expansion organization (account management, renewals, or hybrid roles)
- Define roles, incentives, and compensation structures aligned to expansion goals
- Foster a culture of accountability, collaboration, and customer-centric growth
Competencies:- Expansion Strategy & Revenue Growth - Drives cross-sell, upsell, and renewal performance across a diverse portfolio
- Multi-Business Unit Leadership - Effectively operates across varied industries, products, and go-to-market models
- Customer Lifecycle Expertise - Understands retention, adoption, and expansion dynamics across different customer types
- Data-Driven Execution - Uses metrics and insights to prioritize opportunities and improve outcomes
- Cross-Functional Influence - Aligns Sales, Product, and Operations across the organization
- Commercial Acumen - Strong understanding of pricing, packaging, and deal structuring across different business models
- Process & Systems Orientation - Builds scalable processes and leverages tools to support growth
- Execution & Accountability - Delivers results with clear ownership and operational rigor
- Builder Mindset / Operational Design - Able to create scalable playbooks, processes, and organizational structure from the ground up in complex or evolving environments
Required QualificationsExperience:- 10-15+ years of experience in revenue leadership roles (e.g., expansion, account management, customer success, or sales)
- Experience within a software/SaaS environment
- Proven track record of driving net revenue retention through cross-sell, upsell, and renewals
- Experience operating across multiple products, business units, or industries
- Demonstrated success navigating complex organizational structures and aligning diverse stakeholders
- Strong analytical, forecasting, and pipeline management skills
- Experience building and scaling high-performing revenue teams
- Experience designing and implementing scalable playbooks, operating cadences, and cross-functional workflows
- Bachelor's degree required
Preferred Qualifications- Experience in portfolio or multi-vertical organizations (e.g., private equity-backed or holding company environments)
- Experience aligning product packaging and pricing with expansion strategy across varied offerings
- Familiarity with CRM systems and tools supporting multi-product selling
- MBA or advanced degree
Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.
Why Join Us?At Cordance, we believe in taking care of our team members. When you join us, you'll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:
- Health and Wellness:
- Comprehensive Health Coverage: Coverage begins on your first day of employment.
- Retirement Savings:
- 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You're eligible the first of the month after 90 days and immediately vested.
- RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You're eligible the first of the month after 90 days and immediately vested.
- Paid Time Off:
- Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
- Parental Leave:
- 12 weeks paid leave for all employees.
- Remote Work Support:
- Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
- Holidays:
- Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.
Join us and be part of a company that values your contributions and well-being from day one!
