Job DescriptionCreative Director / VP, Vice President Advertising - D2C direct response and customer acquisition, performance marketing job opening remote based USA.BluZinc is exclusively hiringa VP Creative / Creative Directorto lead thePerformance Marketing Creative Teamfor a $100MM+ digital eLearning and coaching company, with a strong focus in thegolf niche.
This is a dream opportunity for agolf-obsessed creative leaderwho lives and breathesvideo sales letters (VSLs), Meta & Google Ads, email creatives, and direct response sales funnelsthat convert cold traffic into customers at scale.
Key Responsibilities
- In addition to our corporate brand, affairs and global creative advertising, marketing and PR in D2C, B2C and other models, you must have a strong background in D2C customer acquisition and retention from onilne sales funnels and digital marketplaces
- Lead creative direction forhigh-converting direct response campaignsacross video, paid media, email, and landing pages.
- Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success.
- Develop and optimize creative assets forVSLs, Meta/Google ads, email automations, YouTube ads, and long-form landing pages.
- Test and iterate fast - guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV.
- Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space.
Ideal Profile - A True BluZinc A-Player
- 5-10+ years' experience indirect response creative leadership(preferably in digital coaching, online courses, or eComm).
- A deep understanding ofcustomer acquisition funnels, CRO, and behavioural triggers that move buyers to act.
- Proven track record of high-performingVSLs, ads, emails, and landing pagesthat drove multimillion-dollar revenue.
- Familiarity withcreative performance analytics, funnel metrics, and A/B testing.
- Experience managing in-house creatives and freelance designers/editors.
- Corporate branding, PR and affairs for a growth stage from $100MM-$1B
- Passion forgolf- you know the lingo, the mindset, and what resonates with this audience.
What's on Offer
- Remote-first USA-based role, reporting to the CMO & support form the COO and CEO
- Massive impact across a high-growth $150MM+ brand in digital coaching, online training courses and consumer sporting goods or supplements firm
- Competitive salary + performance bonus + benefits.
- Fast-paced, agile, entrepreneurial team environment.
This confidential search is managed by Jonathan Pearson, CEO, BluZinc.
