VP, Digital and Social Strategy

Syneos Health Careers • $150K — $200K *
New York, NY 10025In-Person
Healthcare
8 - 10 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 9+ years of senior leadership experience in digital and social media strategy, specifically within healthcare/pharma sectors.
  • Strong understanding of regulations governing pharma marketing.
  • Ability to provide persuasive counsel to C-suite executives.
  • Experience collaborating in cross-functional teams.
  • Proficient in current digital and social media technologies relevant to healthcare.
  • A collaborative team player able to influence and build consensus.
  • Background in developing content calendars and managing social media campaigns.

Responsibilities

  • Lead the overall digital and social strategy for multiple healthcare accounts.
  • Translate complex business objectives into actionable digital strategies.
  • Deliver executive-level insights based on market intelligence and performance data.
  • Identify and drive growth opportunities through digital innovation and expanded capabilities.
  • Play a key role in new business development and agency positioning as a digital leader.
  • Collaborate with account leaders to scope and sell digital initiatives for account growth.
  • Anticipate digital, social, and healthcare trends to keep clients ahead of the curve.
  • Mentor team members to enhance strategic capabilities and digital expertise.

Benefits

  • Opportunities for professional development and mentorship.
  • Collaborative and innovative work environment.
  • Engagement with cutting-edge digital technologies and trends.
  • Cross-agency integration for holistic project execution.
  • Access to a wealth of resources and support across various departments.
Full Job Description
Description

Syneos Health is seeking a senior-level Digital and Social Media Strategist for our Digital and Social Strategy (DSS) team. This team member will lead strategic direction across multiple client accounts, oversee the execution of complex digital and social media engagement strategies, and play a key role in driving agency growth and thought leadership.

Responsibilities
  • Serve as the senior digital and social lead across multiple healthcare and pharmaceutical accounts, architecting integrated communications ecosystems that span research and insights, positioning, channel strategy, content planning, deployment, paid amplification, and performance measurement.


  • Translate complex business objectives into forward-looking digital strategies, clearly articulating how social and digital investments drive brand growth, stakeholder engagement, and measurable business outcomes.


  • Provide executive-level counsel grounded in market intelligence, audience analytics, competitive landscape insights, and historical performance data to inform strategic decision-making and investment prioritization.


  • Identify whitespace opportunities within accounts and proactively drive organic growth through expanded digital capabilities, innovation pilots, scaled omnichannel programming, and emerging technology integration.


  • Play a visible leadership role in new business development by shaping digital strategy narratives, leading pitch workstreams, contributing to win strategy, and strengthening the agency's positioning as a digital-first healthcare partner.


  • Partner with account leadership to identify, scope, price, and sell incremental digital initiatives, contributing directly to revenue expansion and account growth.


  • Anticipate and interpret evolving digital, social, platform, and healthcare industry trends, ensuring clients and internal teams remain ahead of innovation curves and regulatory considerations.


  • Lead cross-functional teams across strategy, creative, paid media, analytics, and account disciplines to deliver cohesive, high-impact digital programs.


  • Mentor and develop team members, elevating strategic rigor, fostering collaboration, and building scalable digital expertise across the organization.


  • Ensure strong cross-agency integration and alignment with enterprise-wide digital strategy standards, best practices, and innovation initiatives.


  • Oversee development of integrated content strategies and editorial roadmaps, ensuring alignment with brand voice, audience needs, regulatory requirements, and performance objectives.


  • Architect and oversee paid social strategies across relevant platforms, optimizing channel mix, targeting, and budget allocation to maximize ROI.


  • Leverage cultural, social, and healthcare-specific trends to deliver timely, relevant opportunities that enhance brand engagement and credibility.


  • Translate complex analytics and engagement data into executive-ready insights and actionable recommendations that drive continuous optimization and measurable business impact.


  • Contribute to the evolution of the Digital & Social Strategy Practice by improving frameworks, processes, operational efficiencies, and innovation adoption.


  • Lead and facilitate strategic brainstorms and innovation sessions, ensuring social intelligence and performance insights inform broader brand and communications strategy.

Requirements
  • 9+ years of experience (including healthcare/pharma experience) as a senior leader in a similar practice, group, or function
  • Knowledge of and experience with the rules and regulations that govern pharma marketing
  • Strong ability to deliver persuasive, evidence-based counsel that wins over C-suite executives who have limited time
  • Comfort working in cross-functional teams and interacting with different people on a daily basis (including clients)
  • Maintain and keep abreast of current and emerging digital and social media technology + platforms, particularly the implications in the healthcare industry
  • An energetic team player with a collaborative spirit and the ability to influence and unify the direct team, peers, and interact effectively as a strategic partner with senior agency management
  • Experience developing content calendars and assets, with knowledge of individual social platforms and their requirements (Facebook, Instagram, LinkedIn, X)
  • Experience in website development process and/or project management a plus
  • Experience implementing and managing paid social media campaigns a plus
  • Strong attention to detail
  • Excellent written communication skills
  • Experience with MS Office suite
  • Experience with social platform promotion and metrics tools (Google Analytics, Facebook Insights, Facebook Ads Manager, LinkedIn analytics, LinkedIn Campaign Manager, X Insights, X Ads, etc.)
  • Experience with generative AI tools is a plus but not a requirement.

About Syneos Health Careers

Syneos Health Careers

Joining Syneos Health presents an unparalleled opportunity to become part of a global team of professionals dedicated to biopharmaceutical solutions. At Syneos Health, job opportunities abound, offering a gateway to enhancing career paths in a company celebrated for its commitment to therapeutic and operational excellence.

Work That Matters

Syneos Health is at the forefront of healthcare innovation, collaborating on projects that integrate smart technology and human ingenuity to improve patient outcomes. This dynamic company is actively seeking professionals who are eager to drive progress in the biopharmaceutical field through diverse job opportunities ranging from scientific roles to operational positions.

Innovative Employment Opportunities

Syneos Health offers a variety of positions that cater to a range of skills and experiences, from entry-level to senior leadership roles. Employment at Syneos Health means contributing to a culture that values diversity and inclusion, ensuring every team member’s voice is heard and valued.

Internship Programs and Professional Growth

For those starting their career, Syneos Health provides robust internship programs designed to foster professional growth and build essential industry skills. Interns at Syneos Health gain hands-on experience, beneficial for future employment opportunities within the company or the broader healthcare industry.

Cultivating Leadership and Professional Development

Syneos Health is committed to the professional development of its employees, offering leadership training and career growth opportunities that encourage innovation and leadership skills. Employees are supported through comprehensive benefits, diversity training, and initiatives that promote personal and professional growth.

Join a Team of Experts

The team at Syneos Health is composed of industry-leading experts who bring a wealth of knowledge and experience to the company. Networking within Syneos Health’s global community allows for unparalleled professional development and insights into the latest industry trends.

Explore Career Opportunities

Syneos Health is hiring! Explore the numerous positions available that match a variety of skills and interests. The company looks for driven, curious, and innovative team players ready to make a significant impact in the healthcare industry.

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* Ladders Estimates

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