Location: Boston (in office 3 days/ week) Team: Marketing
$200-$250k + bonus + equityThat's where you come in.
What you'll doMarketing Strategy & Leadership- Define and lead Blink's global demand generation strategy across the U.S. and EMEA.
- Set clear priorities, focus the team on the highest-impact growth levers, and align marketing tightly to revenue goals.
- Serve as a strategic partner to the CMO and executive team, shaping company-level growth decisions.
- Lead, coach, and empower a high-performing marketing team with a modern, data-driven approach.
US Market Leadership- Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office.
- Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability.
- Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy.
- Ensure strong alignment between global strategy and U.S. market execution, bringing customer and market insight into planning.
Pipeline & Revenue Growth- Own pipeline generation targets and marketing-sourced revenue contribution.
- Build and scale multi-channel programs across inbound, outbound support, paid media, lifecycle, and partner channels.
- Unlock untapped growth opportunities, including paid search, paid social, video, and conversion optimization.
- Drive structured experimentation across audiences, creative, and funnel stages to improve performance.
- Partner closely with SDR and AE leadership to ensure strong pipeline quality, messaging alignment, and efficient lead handoff.
Marketing Operations & Performance- Ensure a well-oiled marketing operations engine - data integrity, attribution clarity, automation, and reporting.
- Establish clear KPIs across the funnel and drive accountability through performance analysis and experimentation.
- Manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline.
- Drive rigorous testing and continuous improvement across campaigns, creative, and conversion.
RequirementsWhat we're looking for- 8-10 years of B2B SaaS marketing experience, with significant demand generation leadership.
- Proven track record of driving measurable pipeline and revenue growth in mid-market and enterprise segments.
- Experience owning multi-channel demand engines, including paid media, lifecycle, content, and outbound support.
- Strong analytical orientation with deep understanding of attribution, funnel metrics, and ROI.
- Experience partnering closely with Sales leadership to drive revenue outcomes.
- A modern, strategic thinker who empowers teams rather than over-indexing on tactics.
- Executive presence and ability to operate as a trusted partner to the CEO.
- Experience in HRTech, Future of Work, or selling to HR/People leaders is a strong plus.
Benefits Benefits include:- A competitive salary.
- Generous equity allocations with significant upside potential.
- 20 day's leave + public holidays.
- 401(k) A generous plan to help you save for a bright future.
- Private health insurance- we'll pay for your medical, dental, and vision coverage.
- Enhanced parental leave.
- Additional time off between Christmas and New Year.
- The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.
- Social events (lunches, breakfasts, nights out).
