VP, Customer Success - Betting & Gaming

Genius Sports

• $180K — $220K *
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in Customer Success, Account Management, or Commercial Leadership specifically in Ad Tech or data-driven advertising.
  • Deep understanding of programmatic media and sports marketing with data targeting capabilities.
  • Proven track record in building global teams and managing multimillion-dollar portfolios.
  • Strong executive presence to influence senior leaders and brand marketers.
  • Analytical and comfortable in a fast-paced, high-growth environment.
  • Experience in the betting and gaming industry, familiar with compliance and marketing restrictions.

Responsibilities

  • Define and oversee a unified post-sales strategy for the betting and gaming vertical.
  • Develop a customer lifecycle model to enhance onboarding and long-term partnership value.
  • Manage senior team leads, providing strategic direction and coaching.
  • Establish clear goals and performance frameworks for operational excellence.
  • Own revenue goals across post-sales portfolio including retention and expansion.
  • Collaborate with Sales to build a seamless pre-to-post-sales process that accelerates time-to-value.
  • Advocate for customer needs while working with cross-functional teams to align solutions with commercial objectives.

Benefits

  • Hybrid working models based on role and location.
  • Commitment to employee wellbeing and career growth.
  • Participation in comprehensive US benefits and 401k plans.
  • Access to variable compensation schemes based on performance.
Full Job Description
The Role:

Genius Sports is transforming how advertisers connect with sports fans through official data, real-time contextual targeting, and premium media solutions. We are seeking a senior executive to lead our Customer Success organization, overseeing both our global agency partnerships and our brand-direct managed service teams.

In this role, you will oversee post-sales success across our betting and gaming ad business, driving adoption of our unique Ad Tech capabilities across the biggest casino and sportsbook brands in the market. You will shape the strategy, scale the team globally, and drive commercial outcomes that position Genius Sports as the leading partner for data-driven sports advertising. As part of the senior leadership team, you will play a pivotal role in guiding the company's growth, deepening customer relationships, and elevating how our gaming partners engage audiences across the global sports ecosystem.

What You'll Do:

Strategic Leadership
  • Define and oversee a unified post-sales strategy that supports the company's commercial objectives across the betting and gaming vertical.
  • Develop a holistic customer lifecycle model that enhances onboarding, adoption, performance, and long-term partnership value.

Executive Oversight & Organizational Management
  • Directly manage senior team leads providing leadership, coaching, and strategic direction.
  • Establish clear goals, KPIs, and performance frameworks for both teams, ensuring consistency in operational excellence, client satisfaction, and revenue outcomes.
  • Scale the combined organization globally, identifying structure, talent needs, and resource allocation to support growth across markets.

Commercial Growth & Revenue Leadership
  • Own aggregate revenue goals across the entire post-sales portfolio, including retention, upsell, managed service revenue, and multi-market expansion.
  • Partner with Sales leadership to build a seamless pre-to-post-sales motion that accelerates time-to-value and increases platform stickiness.
  • Champion the adoption of Genius Sports's advertising capabilities & educate partners on how to integrate these capabilities into media plans, trading strategies and testing frameworks.

Cross-Functional Partnership & Influence
  • Act as the senior voice of the customer-advocating for customer needs across Product, Data Science, Engineering, and Ad Operations.
  • Collaborate with the Product organization to prioritize roadmaps around audience capabilities, contextual triggers, measurement, and managed-service tools.
  • Partner with Marketing to develop enterprise-level thought leadership, case studies, and education programs targeting both brands and agencies.
  • Work closely with Ad Operations to support operational excellence, forecasting, and campaign delivery across all managed services.
  • Work collaboratively with Genius Sports teams across the betting and gaming ecosystem to ensure advertising solutions align with wider commercial objectives.

Operational Excellence & Global Scale
  • Establish processes for onboarding, campaign execution, optimization, reporting, and renewal across both divisions.
  • Implement dashboards and analytics that give executive-level visibility into customer health, campaign performance, and revenue trends.
  • Drive continuous improvement and automation initiatives that increase efficiency and scalability across markets and product lines.

What You'll Bring:
  • 12+ years in Customer Success, Account Management, Agency Partnerships, or Commercial Leadership within Ad Tech, MarTech, media, or data-driven advertising.
  • Deep understanding of programmatic media, sports marketing, data targeting, and cross-channel activation.
  • Proven track record of building and scaling global teams, driving retention, and managing multimillion-dollar portfolios.
  • Strong executive presence with the ability to influence senior leaders at global holding companies and C-suite brand marketers.
  • Analytical, data-driven, highly collaborative, and comfortable operating in a fast-paced, high-growth environment.
  • Experience working within or closely alongside the betting and gaming industry, with an understanding of its compliance landscape, marketing restrictions, and unique audience dynamics.

The salary for this role is based on an annualized range of $180,000 - $220,000 USD. In addition to base salary, this role will be eligible to participate in Genius Sports variable compensation schemes, as well as our US benefits and 401k plans.

We enjoy an 'office-first' culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.

As well as a competitive salary and range of benefits, we're committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.

One team, being brave, driving change

Similar Jobs

More Jobs at Genius Sports

More Business Services Jobs

  • Vice President, Sales & Service
    $150K — $250K + $30K bonus + equity, medical, dental, vision, life, std/ltd *
    Southern Dock Products / DuraServ
    Memphis, TN 38109 (Shelby County)
  • Vice President, Sales & Service
    $150K — $250K + $30K bonus + equity, medical, dental, vision, life, std/ltd, auto allowance, *
    Just Rite Equipment / DuraServ
    South Windsor, CT 06074 (Capitol County)
  • Vice President, Service & Sales
    $200K — $500K++ $30K bonus + equity, medical, dental, vision, life, std/ltd, auto allowance, *
    Casco Dock & Door / DuraServ
    West Sacramento, CA 95691 (Yolo County)
  • DTE Energy
    Senior Bus Strategic Insights Specialist
    $95K — $115K *
    DTE Energy
    Detroit, MI 48228 (Wayne County)
  • Global Payments
    Director, Core-GE
    $90K — $200K *
    Global Payments
    Remote

Find similar VP, Customer Success - Betting & Gaming jobs: