Keurig Dr Pepper

VP, Connections & Creativity

Keurig Dr Pepper • $218K — $300K *
Burlington, MA 01803Hybrid
Media
8 - 10 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • Proven success in media strategy, planning, and execution, focusing on connected/digital media.
  • Experience leading large teams and driving transformation.
  • Bachelor's degree in Marketing, Communications, Media, or related field; MBA preferred.
  • Deep knowledge of media buying platforms and analytics tools; familiarity with AI-driven solutions is a plus.
  • Strong executive presence with exceptional communication skills.

Responsibilities

  • Define and lead the vision for connected media strategy focusing on innovative engagement.
  • Develop a roadmap for integrating connected media with overall marketing strategies.
  • Anticipate trends in media consumption and technology to maintain a competitive edge.
  • Build, lead, and mentor a high-performing media strategy team in collaboration with external agencies.
  • Oversee connected media plan development, ensuring campaign optimization and performance measurement.
  • Leverage data analytics for media investment decisions and campaign effectiveness evaluation.
  • Champion programmatic advertising and real-time optimization for maximum ROI.

Benefits

  • Medical, Dental, and Vision coverage.
  • Disability insurance and paid time off including parental leave.
  • 401k with company match and tuition reimbursement.
  • Annual bonus based on performance and eligibility.
Full Job Description
Job Overview:

Keurig Dr Pepper is looking for a data-driven media executive for its Coffee Operating Unit.

The Vice President, Connections & Creativity, North America will oversee the strategy, planning and execution of all connected media initiatives, including social and PR, ensuring alignment with business goals while delivering impactful consumer experiences.

Key Responsibilities:

Strategic Leadership:
  • Define and lead the vision for connected media strategy, focusing on innovative approaches to engage target audiences across digital, social, programmatic, and emerging media platforms, including retail media.
  • Develop a roadmap for integrating connected media into overall marketing strategies, ensuring seamless alignment with brand objectives and revenue goals.
  • Anticipate trends in media consumption and technological advances to keep the organization ahead of the curve.
  • Identify and evaluate emerging platforms, technologies, and partnerships that can enhance the organization's connected media capabilities.

Team Management:
  • Build, lead, and mentor a high-performing team responsible for all full-funnel media strategy and execution in partnership with media agency - planning is inclusive of national media, shopper/retail media - planning is inclusive of national media, shopper/retail media, creator initiatives, organic social media and public relations.
  • Foster a collaborative and innovative team culture, promoting continuous learning and professional growth.
  • Partner with other senior leaders across marketing, shopper, commercial, business units, and analytics to drive integrated campaign success.

Media Strategy & Execution:
  • Oversee the development and execution of connected media plans, ensuring campaigns are optimized for performance and measurable impact.
  • Champion the use of programmatic advertising, advanced precision targeting methodologies, and real-time optimization to maximize ROI.
  • Ensure consistency and scalability in media operations across geographies and business units.

Data-Driven Insights:
  • Leverage data analytics and insights to inform media investment decisions and evaluate the effectiveness of campaigns.
  • Establish KPIs to measure campaign performance and refine strategies based on results.
  • Advocate for investments in technology and tools that enhance data capabilities, measurement accuracy, and audience understanding.

Total Rewards:
  • Salary range: $218,800 - $300,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:

Key Competencies:
  • Visionary leadership with a passion for media innovation.
  • Collaborative mindset with the ability to foster strong partnerships across internal and external stakeholders.
  • Results-driven approach with a focus on delivering measurable business outcomes.
  • Adaptability to thrive in a fast-paced, evolving media landscape.

Requirements:
  • Experience: Proven track record of success in media strategy, planning, and execution, with a significant focus on connected/digital media. Proven experience leading large teams and driving transformation. Both U.S. and Canada experience preferred.
  • Education: Bachelor's degree in Marketing, Communications, Media, or a related field. MBA or advanced degree preferred.
  • Technical Expertise: Deep knowledge of media buying platforms, programmatic advertising, data platforms, retail media networks and analytics tools. Familiarity with AI-driven marketing solutions and attribution models is a plus.
  • Leadership Skills: Strong executive presence with the ability to inspire and influence stakeholders at all levels.
  • Strategic Thinking: Proven track record of developing and executing innovative media strategies that deliver business impact.
  • Communication Skills: Exceptional presentation, negotiation, and interpersonal communication skills.

About Keurig Dr Pepper

Keurig is a beverage company that offers a variety of K-Cup pods and single-serve coffee makers. The company provides iced coffee brewers, cappuccino, and latte makers.

Keurig Dr Pepper Careers

Join the vibrant team at Keurig Dr Pepper, a leading beverage company in North America, where innovation, leadership, and diversity thrive. As a powerhouse in the beverage sector, Keurig Dr Pepper offers a plethora of job opportunities that cater to a variety of skills and career aspirations.

Work You’ll Do

At Keurig Dr Pepper, every position contributes to the company's success, from brewing innovation to market leadership. Our team is committed to fostering a culture of growth and professional development, making our company a perfect place for those who are driven to excel in their careers.

Explore Career Paths

Whether you're looking for an internship, full-time employment, or a leadership role, Keurig Dr Pepper provides a dynamic environment where your career can flourish. We are dedicated to hiring talented professionals who are eager to drive our mission of delivering high-quality beverages to consumers globally.

Innovate and Lead

Join a team where innovation is at the core of everything we do. Keurig Dr Pepper is home to a diverse group of forward-thinking professionals who are not only experts in their fields but are also leaders who inspire change and growth within the industry.

Diversity and Inclusion

At Keurig Dr Pepper, we believe diversity fuels innovation. Our commitment to diversity training ensures that all team members have the opportunity to thrive and contribute their unique perspectives. We strive to create an inclusive workplace where everyone feels valued and empowered.

Benefits and Culture

Our employees enjoy a range of benefits that support both their professional and personal lives. At Keurig Dr Pepper, you will find a supportive culture that values networking, leadership development, and a work-life balance. We invest in our employees through comprehensive benefits packages and continuous professional development opportunities.

Join Our Team

Search for open positions that match your skills and interests. Keurig Dr Pepper is always on the lookout for passionate, curious, and innovative team players. Explore the exciting employment and internship opportunities available and find out how you can contribute to our community of dedicated professionals.

Stay Connected

Keep up to date with the latest company news, career tips, and industry insights—all from the people who work here. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and discover the rewarding career opportunities that await at Keurig Dr Pepper.

Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s as committed to your career growth as you are. At Keurig Dr Pepper, we’re not just filling positions—we’re building leaders.

Keurig Dr Pepper Jobs

With a commitment to innovation, leadership, and diversity, Keurig Dr Pepper is more than just a beverage company—it's a place where you can make a difference. Join us in our journey to refresh the world and make a lasting impact.
Learn more about Keurig Dr Pepper
Size
27,500 employees
Market Cap
$51 billion
Industry
Food & Beverages
Net Income
$1.3 billion
Founded
1990
5 Year Trend
+14.5%
Revenue
$11.6 billion
NASDAQ
KDP
* Ladders Estimates

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