VP, Commercial Sales

Sol de Janeiro

$225K — $280K *
Retail & Consumer Goods
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of experience in commercial sales, key accounts or wholesale leadership
  • Proven track record with large-scale retail partnerships (Sephora preferred)
  • Experience managing P&L responsibility at a regional level
  • Demonstrated success in building and leading high-performing teams
  • Strong strategic thinking with ability to translate into execution
  • Deep understanding of omnichannel retail and consumer behavior
  • Advanced analytical, financial, and communication skills

Responsibilities

  • Own and deliver the Americas wholesale P&L, including revenue and profitability targets
  • Define and execute the regional commercial strategy aligned with global brand goals
  • Identify new business opportunities and drive distribution expansion
  • Elevate and innovate senior-level partnerships with key retailers
  • Lead and scale the Key Accounts organization while setting performance expectations
  • Oversee and drive best-in-class omnichannel execution across retail and marketing
  • Act as the commercial voice of the Americas, collaborating cross-functionally

Benefits

  • Competitive salary and bonus program for full-time members
  • Flexible hybrid work environment for collaboration
  • Inclusive culture that values diverse perspectives
  • Opportunity to be part of a fast-growing global beauty brand
Full Job Description
What You'll Do

The VP, Commercial Sales - Americas is responsible for leading the end-to-end commercial strategy, execution, and performance across all wholesale and key account channels in the Americas region. This role owns the regional P&L and serves as the senior commercial leader overseeing key retail partnerships, including Sephora, Ulta, and other strategic accounts, while building and scaling a high-performing sales organization.

This individual will drive sustainable revenue growth, expand market share, and strengthen retailer partnerships through best-in-class omnichannel strategies. The VP will lead, develop, and inspire the Key Accounts team while partnering cross-functionally to unlock growth across North America.

What You'll Be Working On

Americas Commercial Leadership & Strategy
• Own and deliver the Americas wholesale P&L, including revenue, gross margin, and profitability targets
• Define and execute the regional commercial strategy, aligning to global brand priorities and growth ambitions
• Identify and unlock new business opportunities, distribution expansion, and category growth across channels
• Establish a clear roadmap for long-term growth, including channel strategy, account prioritization, and investment allocation

Key Account & Retail Partnership Leadership
• Lead senior-level relationships with Sephora and other key strategic partners across the Americas
• Elevate partnerships to a true joint business planning model, driving shared growth and innovation
• Champion the brand positioning and ensure best-in-class execution across all retail touchpoints (in-store, digital, media, CRM)
• Negotiate and oversee major commercial agreements, promotional investments, and trade terms

Team Leadership & Organizational Development
• Lead and scale the Americas Key Accounts organization, including Directors, Managers, and broader wholesale team
• Set clear performance expectations, KPIs, and development plans across the team
• Build a high-performance culture focused on accountability, collaboration, and results
• Partner closely with HR to support talent development, succession planning, and org design

Omnichannel Commercial Execution
• Oversee and elevate 360° account planning across retail, digital, and marketing channels
• Drive best-in-class execution across:
• New product launches
• Assortment strategy and distribution
• Visual merchandising and in-store presence
• Retailer.com and media activation
• Ensure alignment and integration across sales, marketing, digital, and field teams

Financial Performance & Forecasting
• Own and manage AOP, forecasts, and sales targets for the Americas wholesale division
• Drive rigorous sell-in / sell-through planning, inventory management, and demand forecasting
• Optimize promotional investment and trade spend to maximize ROI
• Establish strong financial discipline and reporting cadence across accounts

Cross-Functional Leadership
• Act as the commercial voice of the Americas region, partnering with:
• Marketing
• Digital / Ecommerce
• Supply Chain & Planning
• Finance
• Ensure seamless execution of business priorities through strong cross-functional alignment
• Influence global strategy by providing market insights, trends, and competitive intelligence

Must Haves:

12+ years of experience in commercial sales, key accounts, or wholesale leadership
• Proven track record of leading large-scale retail partnerships (Sephora strongly preferred)
• Experience managing P&L responsibility at a regional or business unit level
• Demonstrated success in building and leading high-performing teams
• Strong strategic thinking with ability to translate into execution and results
• Deep understanding of omnichannel retail and consumer behavior
• Advanced analytical, financial, and communication skills

#LI-Hybrid

Salary Range

$225,000-$280,000 USD

Why Sol de Janeiro?
  • Competitive salary and bonus program for full-time team members
  • Flexible hybrid work environment with opportunities for collaboration and growth
  • Inclusive culture that values diverse perspectives and celebrates individuality
  • The chance to be part of a fast-growing, award-winning global beauty brand

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

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