Madhive is currently seeking a dynamic and experienced Vice President of Marketing to join our marketing team. This pivotal role will be responsible for building a department clearly focused on accelerating go-to-market clarity to further drive sales team confidence and revenue upside. This is a key leadership role reporting to the Chief Marketing Officer.
The ideal candidate is able to work a hybrid schedule out of our NYC headquarters.
What You'll Do:- Develop and own growth strategies, communications, and marketing content for all MadHive constituencies
- Develop the vision for the MadHive brand in conjunction with internal operating groups and senior leaders
- Hire, train, structure, and budget the MadHive marketing group for scale and success
- Support the Client Success Organization, Product, and Corp Dev teams in their efforts to
- develop revenue, features, and strategy
- Design and develop materials for all internal groups to use with appropriate prospects and partners
- Design and execute marketing campaigns to define MadHive's unique values in a complex competitive environment
- Plan,organize, and execute marketing events aimed at all MadHive prospects
- Produce high-quality content and thought leadership for our customers, such as Market Surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc.
- Measure the performance of all activities and campaigns, and assess them against goals (ROI, Key Performance Indicators), and adjust strategy & execution to achieve goals
- Continue to establish MadHive as a unique innovator and "brand" in the ad-tech space
Who You Are:- Bachelor's Degree in Marketing or a related field is desired.
- 10-15 years of professional marketing experience and at least 5 years of experience in a senior leadership role
- Deep understanding of the ad-tech ecosystem
- Must have deep knowledge and passion for streaming content and video advertising products and technologies; experience in enterprise/B2B software a plus
- You are a change agent: see 'ambiguity' as an opportunity as opposed to a hurdle, and thrive on challenging yourself to push beyond conventional thinking.
- Well-connected within the industry, staying abreast of the latest trends and best practices.
- A visionary with a driven personality - not only highly analytical and strategic but also creative and hands-on in nature
- Proven experience hiring, motivating, and mentoring a high-performing marketing team
- Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development)
- Demonstrable experience in positioning a company in a competitive market and winning market share
The approximate compensation range for this position is $180,000 - $210,000. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.
