Coherent

Vice President, Strategic Marketing, Datacenter Vertical

Coherent • $180K — $220K *
Santa Clara, CA 95051In-Person
Telecommunications & Hardware
15+ years of experience
Today
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Job Overview by Ladders

Qualifications

  • Technical degree (BS/MS) with extensive experience in relevant business roles.
  • 20 years of experience in the Datacenter market.
  • Deep understanding of Datacenter industry dynamics and competitors.
  • Recognized industry leader with established relationships with key decision makers.
  • Proven ability to thrive in a multicultural, global environment.
  • Strong problem-solving skills for complex, multifaceted issues.
  • Excellent communication and interpersonal skills.

Responsibilities

  • Lead strategic marketing initiatives for the Datacenter vertical.
  • Craft market strategies and secure stakeholder support.
  • Analyze market trends and their effects on business and product pathways.
  • Collaborate with business units to shape product strategy and roadmap.
  • Oversee strategic resource allocation for capital and development investments.
  • Identify and promote new platform opportunities with clear business cases.
  • Develop and implement effective go-to-market strategies and customer engagement plans.

Benefits

  • Opportunities for domestic and international travel for project support.
  • Dynamic work environment fostering collaboration across global teams.
  • Involvement in industry events and standards organizations.
Full Job Description
Job Description

Primary Duties & Responsibilities

For the Datacenter market vertical:
  • Responsible for all strategic marketing activities
  • Develop Market Strategy and secure buy-in
  • Monitor and report on key trends and impact on existing business & product roadmap
  • In collaboration with the BUs, develop the product Strategy and roadmap
  • Drive strategic planning process including for the 5YP, and make recommendations for resource prioritization and allocation (Capex and R&D)
  • Identify new platform opportunities (2-3+ year view), work with platform teams, develop business case and strategy, secure cross-functional buy-in and drive the launch of programs
  • Facilitate New Platform Project Prioritization and resource allocation process at COHERENT level
  • Establish go-to-market strategies, develop value proposition, develop marketing plan, and work with sales and end customers for push/pull. Develop relationships with customer's customer and end customers' planners and decision makers
  • Provide thought leadership, developing and evangelizing platform success stories - internally and externally Serves as the COHERENT External Spokesperson on roadmap & strategy at market, industry, investor events.
  • Participate directly or indirectly in Standards bodies and industry groups to drive COHERENT agenda

Education & Experience
  • Technical background and education (BS/MS) combined with significant business experience (in Engineering Leadership, Product Management, Marketing, Business Development or Sales roles) and a proven track record of success in these roles.
  • 20 years experience in Datacenter market
  • Strong understanding of the Datacenter market vertical value chain, market and competitor dynamics
  • Industry recognized leader with strong relationships with key decision makers at customer/end customers.
  • Ability to easily and successfully work in a multi-cultural, global team environment
  • Ability to handle multiple priorities and complex issues involving external and internal priorities
  • Excellent interpersonal, communication and presentation skills
  • Set a high standard of ethics, professionalism. leadership and competence


Skills
  • Exceptional strategic thinking and business acumen, with the ability to translate Datacenter market trends into product roadmaps, investment priorities, and long-term growth strategies.
  • Strong influence, collaboration, and stakeholder-management skills to secure alignment across global business units, executives, customers, and external industry partners.
  • Outstanding communication and presentation skills, with the ability to articulate complex technical and market concepts and serve as a credible internal and external spokesperson.


Working Conditions
  • Work is primarily performed in a professional office environment, with frequent collaboration across global teams through virtual and in-person meetings.
  • Requires occasional domestic and international travel to meet with customers, attend industry events, participate in standards organizations, and support business activities.


Physical Requirements
  • Primarily works in a professional corporate office or hybrid environment with frequent interaction across global business units and functions.
  • May work in customer, manufacturing, laboratory, or industry-event settings while engaging with internal and external stakeholders.


Safety Requirements

All employees are required to follow the site EHS procedures and Coherent Corp. Corporate EHS standards.

Quality and Environmental Responsibilities

Depending on location, this position may be responsible for the execution and maintenance of the ISO 9000, 9001, 14001 and/or other applicable standards that may apply to the relevant roles and responsibilities within the Quality Management System and Environmental Management System.

About Coherent

Coherent, Inc. is a global leader in providing laser-based solutions to a broad range of commercial and scientific research customers. The company designs, manufactures, and markets lasers, laser-based systems, precision optics, and related accessories for a diverse group of customers. Coherent's markets include scientific research, OEM components and instrumentation, microelectronics, materials processing, and life sciences. The company's products are used in a wide range of applications. Coherent was founded in 1966 and is headquartered in Santa Clara, California.
Learn more about Coherent
Size
5,085 employees
Market Cap
$4.6 billion
Industry
Manufacturing & Automotive
Net Income
-$419.7 million
Founded
1966
5 Year Trend
+27.8%
Revenue
$1.2 billion
NASDAQ
COHR
* Ladders Estimates

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