VICE PRESIDENT, STRATEGIC COMMUNICATIONSPMK Entertainment, Public Relations Agency | Los Angeles, CA (Hybrid) | Senior Leadership
About the Role We are seeking a dynamic, media-savvy Vice President of Strategic Communications to join our senior leadership team. In this role, you will serve as a trusted strategic advisor to a high-profile roster of clients spanning film & television, professional sports, alternative investments, and kids & family entertainment. You will lead multi-disciplinary communications teams, drive integrated PR strategies, and help shape the public narratives of some of the most recognized brands and personalities in the entertainment industry.
This is a highly visible role that requires equal parts creative vision, business acumen, and executive presence. The ideal candidate thrives in a fast-paced agency environment, excels at building lasting client relationships, and knows how to navigate complex reputational challenges with confidence and discretion.
Key Responsibilities Client Strategy & Counsel- Serve as primary strategic advisor for a portfolio of accounts across entertainment verticals, including film, TV, sports, kids & family media and financial sector entities backing these verticals
- Develop and execute comprehensive, integrated communications strategies aligned with each client's business objectives and brand identity
- Provide executive-level counsel on reputation management, crisis communications, and high-stakes media situations
- Lead campaign development and execution
Media Relations & Storytelling- Cultivate and maintain deep relationships with journalists, editors, bookers/producers and content creators across entertainment, business, trade, and consumer media
- Identify and secure earned media opportunities that advance client narratives across print, digital, broadcast, and podcast platforms
- Oversee the development of compelling press materials including pitches, releases, talking points, op-eds, and long-form content
- Lead message development and media training for C-suite executives, talent, and public-facing spokespeople
Team Leadership & Agency Growth- Manage, mentor, and inspire a team of directors, managers, and coordinators, fostering a culture of excellence and professional development
- Partner with agency leadership on new business development, including pitching prospective clients and expanding existing relationships
- Collaborate cross-functionally with PMK and ACC teams to deliver integrated campaigns
- Serve as an ambassador for the agency's culture, values, and capabilities in the marketplace
Cross-Sector Expertise- Navigate the nuanced communications needs of clients across diverse sectors
- Monitor industry trends, competitive landscape, and cultural conversations to provide proactive, forward-thinking counsel
- Support crisis communications and sensitive issues management with discretion, speed, and sound judgment
Requirements
Qualifications Required- 10+ years of public relations or communications experience, with at least 4 years at a senior level in an agency environment
- Demonstrated track record of success across entertainment, sports, media, or adjacent industries
- Proven ability to manage and grow client relationships at the executive level
- Experience leading and developing high-performing teams
- Exceptional written and verbal communication skills; ability to craft and refine messaging across audiences and platforms
- Strong existing relationships with key entertainment, trade, and business media
- Ability to manage multiple accounts and priorities simultaneously with grace under pressure
- Fluency with AI and LLM tools
Preferred- Experience with film & television publicity
- Familiarity with sports communications or league/team PR
- Exposure to financial or alternative investment communications
- Background working with children's entertainment brands, IP licensing, or family media
What We Offer - Competitive base salary commensurate with experience, plus performance bonus
- Comprehensive health, dental, and vision benefits
- Generous PTO, paid holidays, and summer Fridays
- A collaborative, entrepreneurial culture with real opportunities for advancement
Salary Description
$120,000 - $140,000
