As a Vice President, Sports & Entertainment Marketing Strategy & Insights at JPMorganChase within the Consumer & Community Banking Marketing team, you will serve as a critical strategic partner to the Sports & Entertainment and Talent Partnerships & Culture marketing teams. You will connect Chase and J.P. Morgan line-of-business objectives to sponsorship strategies, partnership priorities, and investment decisions — ensuring every engagement delivers measurable business outcomes. In this role, you will help operationalize the line-of-business engagement model and build the frameworks that translate firm-wide sponsorships and talent engagements into clear, actionable impact.

Job responsibilities

• Lead strategy and insights programs that strengthen decision-making and performance across firm-wide sponsorships and talent engagements
• Serve as a strategic connector to Chase and J.P. Morgan lines of business, translating priorities — including branding, client deepening, products, segments, and priority markets — into informed partnership choices and recommendations
• Partner with business and functional stakeholders to clarify objectives, success criteria, decision points, and trade-offs, driving alignment across Marketing and line-of-business partners
• Develop and maintain a measurement framework that ties Sports & Entertainment and Talent Partnerships & Culture initiatives to measurable line-of-business and firmwide outcomes, including clear success criteria and learning agendas
• Collaborate with Sports & Entertainment marketing and activation teams to define and deliver measurement and insights that support cross-property planning, impact assessment, and line-of-business outcomes
• Standardize strategic frameworks, presentations, and insight outputs to enable consistent line-of-business engagement and execution
• Define scope, milestones, dependencies, and success metrics for strategic projects, delivering executive-ready insights, performance readouts, and recommendations that translate findings into actionable direction

Required qualifications, capabilities, and skills

• Formal training or certification on Marketing Strategy & Insights concepts and 8+ years applied experience
• 5+ years of experience leading cross-functional initiatives with data, measurement, and reporting components
• Demonstrated ability to translate business needs into clear strategic direction, business impact, measurement plans, and actionable insights
• Proven relationship management skills with the ability to influence cross-functional stakeholders and drive decisions that move projects forward
• Executive presence with strong oral and written communication skills; adept at crafting concise strategy presentations and engaging credibly with senior internal audiences
• Demonstrated ability to manage multiple workstreams, prioritize effectively, and deliver results in ambiguous, fast-moving environments
• Bachelor's degree required

Preferred qualifications, capabilities, and skills

• Strong strategic marketing capabilities, including translating business goals into clear marketing strategies and recommendations
• Experience measuring sponsorship and partnership marketing impact — including brand lift, engagement, media value, and activation performance — using scorecards, dashboards, and related tracking tools
• Experience building end-to-end measurement and insights programs and improving how teams plan, track, and apply learnings
• Deep passion for the sports and entertainment landscape, with an ability to connect culture and lifestyle pillars to sponsorship strategy and line-of-business objectives