Summary
The Vice President, Growth – Personal Lines reports to the SVP, Growth – Personal Lines and is accountable for driving above-market organic growth across their geography. This leader plays a critical role in translating enterprise Personal Lines strategy into disciplined local execution, directly leading Client Advisors and sales professionals with a strong focus on accountability, consistency, and performance.

This role ensures a high-performing sales culture across segments, including standard Personal Lines, mass affluent, and high-net-worth clients while driving new business production, client retention, and household expansion. As a direct extension of the SVP, this leader is a standard-bearer for Acrisure’s growth culture, reinforcing sales discipline, pipeline rigor, and client-centric behaviors that drive sustained revenue growth.

Key Responsibilities
Sales Leadership & Team Oversight
• Directly lead and manage a team of 20–30 Client Advisors and sales professionals, establishing clear expectations, accountability, and performance standards
• Drive a high-performance sales culture through ongoing coaching, performance management, and consistent leadership engagement
• Serve as the primary leader for sales talent within the region, ensuring alignment to Acrisure’s growth strategy and operating model

Sales Production & Growth Accountability
• Own and drive Personal Lines sales production across the region, with accountability for achieving above-market growth
• Monitor and manage pipeline health, conversion rates, and overall production performance
• Implement disciplined sales management routines and take corrective action to address performance gaps

Inside Sales Infrastructure Development
• Design and build a scalable inside sales function to support efficient client acquisition and growth
• Establish structured processes for lead generation, qualification, and conversion
• Drive consistency in roles, workflows, and performance metrics to improve scalability and efficiency

Growth Strategy & Go-to-Market Execution
• Translate enterprise growth priorities into actionable regional strategies across standard Personal Lines, HNW, and mass affluent segments
• Develop targeted approaches to acquire and grow standard Personal Lines clients while identifying opportunities for household expansion
• Build and expand Centers of Influence (COIs) to drive referral-based growth and enhance market presence

Technology & Sales Enablement
• Evaluate and implement technology solutions that improve the ability to quote, bind, and manage Personal Lines business
• Drive consistency in tech stack and usage across legacy agencies to improve efficiency, reporting, and scalability
• Partner with IT and operations to ensure adoption of tools and alignment to enterprise technology strategy

Operational Excellence & Standardization
• Partner with operations and placement teams to ensure strong execution, service quality, and market access
• Improve retention, client experience, and operational efficiency through alignment of sales and service models

Sales Planning, Forecasting & Performance Management
• Own sales planning, forecasting, and performance tracking across the region

• Use data-driven insights to inform strategy, resource allocation, and course correction.
• Establish and monitor key growth metrics including:

• New business production

• Pipeline health and conversion

• Retention and client expansion

Digital & Channel Enablement
• Partner with marketing and digital teams to leverage digital tools, automation, and data to enhance acquisition and retention
• Support the integration of digital-first capabilities to scale growth and improve client engagement

Market Presence & External Engagement
• Represent Acrisure across key markets, building relationships with:

• High-value clients

• Carrier partners

• Centers of Influence

• Industry networks

• Strengthen Acrisure’s brand and competitive position within Personal Lines
M&A (as applicable)
• Support M&A diligence and integration, ensuring alignment of Personal Lines sales strategies, client segmentation, and go-to-market execution
• Drive adoption of Acrisure’s growth model across newly acquired agencies

Essential Qualifications
• Bachelor’s degree in Business Administration, Finance, Risk Management, or related field
• 15+ years of experience in insurance or financial services, with strong depth in Personal Lines and/or Private Client/HNW segments
• 5+ years of experience in sales leadership with direct accountability for revenue growth and team performance
• Proven ability to lead large, distributed sales teams (20+ direct reports preferred)
• Experience building or scaling inside sales or alternative distribution models preferred
• Strong understanding of Personal Lines operating models, carrier relationships, and client lifecycle management
• Demonstrated ability to drive consistency across legacy and acquired agency environments
• Executive presence with strong stakeholder management and cross-functional leadership skills
• Travel is required.

Pay Details:

Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.