Agency:
Critical Mass
Job Function:
Media
Job Subfunction:
Media Operations
Job Description:
Critical Mass is hiring a Vice President (VP), Performance Media, Investment to join our growing team. As the VP, Performance Media, Investment, you are responsible for the leadership, management, and evolution of omnichannel media strategy. This includes but is not limited to financial category experience; integrated media planning; online and offline media investment; mobile marketing; search marketing; online advertising production; and both brand and performance marketing-all designed to maximize client business and marketing objectives. Your role is primarily focused on strategic oversight, omnichannel integration, and senior-level relationship building, with targeted tactical input as needed to the client aligned.
You will:
Lead and mentor a distributed Media team across Canada and the US
Drive the integration of omnichannel media strategies across digital, social, search, programmatic, offline, and emerging channels
Partner closely with Finance to onboard and optimize a new media billing platform
Collaborate with Strategy, Creative, Marketing Science, and Client Services leadership to ensure cohesive, integrated media solutions
Oversee end-to-end media campaign setup and execution, partnering with internal teams and clients to ensure all deliverables are aligned
Support Marketing and Media Managers in the creation of reporting frameworks, management of insights, and development of client presentations
Ensure accurate data delivery and oversee initial analyses for all media campaigns
Provide senior-level insight into campaign performance, optimization opportunities, and investment recommendations
Research and develop materials for integrated media plans, RFP responses, and new business presentations
Evaluate, build, and maintain relationships across the publishing, ad tech, and emerging media ecosystem
Stay informed on the latest trends in omnichannel media, digital innovation, and marketing technology, sharing guidance with internal teams
Develop thought leadership and "Point of View" (POV) documents on new trends, platforms, or strategic opportunities
Participate in new business pitches and present media strategies to prospective clients
You have:
10+ years of full omnichannel media experience, with a strong foundation in media investment strategy across digital and offline channels
Must-have: financial category media experience, including complex customer journeys and performance accountability
Must-have: Direct programmatic expertise, including platform strategy, optimization, and measurement
Must-have: Investment media experience, with a proven ability to manage budgets, optimize spend, and drive ROI
Strong understanding of omnichannel media investment, including OOH, video, YouTube, and cross-channel attribution
Proven ability to lead, inspire, and grow high-performing media teams
Experience with eMarketer, Nielsen, comScore, and other industry research tools
Familiarity with Google advertising products, including YouTube and Google Ads
Deep understanding of the digital ecosystem and how channels work together to drive business outcomes
Thorough knowledge of trafficking and ad-serving technologies across display, video, mobile, OOH, and emerging channels
Passion for integrated media, innovation, and continuous improvement
Flexibility and adaptability in a fast-paced environment
Nice-to-have: Software or technology category experience, particularly in financial services or SaaS marketing environments
New York: $210,000-$250,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
