Vice President of Social, National

Courier Newsroom, Inc.

$120K *
US-AnywhereRemote in New York, US
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in social content curation and creation
  • Deep understanding of the national political landscape
  • Experience in political content creation from newsroom, campaign, advocacy, or PAC
  • Proficient in graphic design
  • Strong knowledge of social video publishing best practices
  • Excellent written and verbal communication skills
  • Video editing skills preferred but not required

Responsibilities

  • Steer the brand's editorial and engagement strategy across all social media platforms
  • Direct the creation of graphics and videos based on COURIER's editorial focus
  • Monitor current events to align social content with COURIER's editorial priorities
  • Establish media-sharing partnerships to enhance audience reach
  • Lead national social content and collaborative partnerships
  • Track social KPIs and provide actionable improvement recommendations
  • Optimize social publishing strategies for better results
  • Drive audience conversion from social platforms to COURIER products
  • Develop and maintain a social marketing calendar promoting national products
  • Mentor and manage the National social team and contractors

Benefits

  • Unlimited Paid Time Off (PTO)
  • 11 paid holidays a year
  • Full suite of health benefits
  • Flexible working arrangements
  • $500 home office reimbursement
Full Job Description
Vice President of Social, National, COURIER Remote (U.S.-based) | Full-Time | Starting at $120k annually Topline: COURIER seeks a Vice President of Social to join its national division. Reporting to the Managing Director of COURIER's national team, the VP will build and maintain a robust social media presence for [redacted]'s social accounts across all platforms - including video-based platforms (Instagram and TikTok) and text-based platforms (Facebook, Twitter/X, Threads, LinkedIn, and Bluesky). Role & responsibilities include: • Steer National brand's editorial and digital engagement strategy across all relevant social media platforms to achieve audience reach, engagement, acquisition and online fundraising goals • Direct content creation (graphics & video) informed by COURIER editorial drumbeats, including brainstorming new ideas and managing projects from concept to completion • Closely monitor current events to create relevant social content that aligns with COURIER's editorial priorities • Identify and establish media-sharing partnerships with content creators, mission-aligned organizations, celebrities, and influential social personalities that expand audience reach, content distribution and growth opportunities • Direct national social content, talent-led social products, and collaborative partnerships • Track, analyze and report on social KPIs, providing actionable recommendations to improve performance based on the data findings • Test and optimize social content, publishing and distribution strategies to improve results • Drive measurable audience conversion from social platforms to COURIER's newsletters, podcasts, web shows, and other owned products • Lead COURIER national's marketing efforts, in coordination with HQ support staff • Create and maintain a regular social marketing calendar, promoting COURIER's national products (newsletters, web shows, podcasts, etc.) with measurable growth and engagement results • Lead and develop National social team, staff, establishing clear expectations and accountability, while serving as a mentor • Send bi-weekly round-ups of national content to COURIER's marketing list • Manage independent social contractors The ideal candidate will have some of the following: • Minimum of 8 years of experience in social content curation and creation • A political expert in their own right, with a strong understanding of the national and gubernatorial political landscape and the ability to quickly and accurately break down the news • Strong background in political content creation, with preference given to candidates with newsroom, campaign, advocacy organization, or PAC experience • Graphic design experience (required for this role) • Strong knowledge of best practices in social video publishing • Excellent written and verbal communication skills, with a keen eye for design • Video editing skills are not required but preferred Compensation and benefits • The annual salary for this role starts at $120,000 • Unlimited Paid Time Off (PTO), 11 paid holidays a year • Full suite of health benefits • Flexible working arrangements • $500 home office reimbursement #LI-REMOTE

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