Vice President of Sales & Marketing

Power Monitors, Inc.

$150K — $180K *
Energy & Utilities
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of B2B sales and marketing leadership in complex technical fields
  • 3+ years in a senior or VP-level role
  • Proven track record in commercial operation growth
  • Experience selling to utilities and industrial markets
  • Fluency in both hardware sales and SaaS go-to-market strategies
  • Familiarity with AI/ML technology commercialization
  • Executive presence with C-suite and board-level stakeholders
  • Bachelor's degree in Engineering or Business; MBA preferred

Responsibilities

  • Own revenue targets for instrumentation hardware, cloud subscriptions, and AI solutions
  • Oversee the commercial launch of new product lines and platforms
  • Develop and execute a market entry strategy for Europe
  • Lead and coach the territory sales team while managing pipeline in HubSpot
  • Drive marketing and brand strategies for trade publications and industry events
  • Enhance customer success and retention through the existing installed base
  • Manage pricing, deal structures, and sales forecasting for both hardware and software

Benefits

  • A genuine seat at the executive table in a stable, founder-led firm
  • Competitive base salary with performance bonuses and stock options
  • Comprehensive medical, dental, and vision coverage
  • 401(k) with company match and tuition reimbursement programs
  • Opportunity to work with a trusted brand during a pivotal growth phase
  • Access to a region known for outdoor recreation and an affordable lifestyle
Full Job Description
Vice President of Sales & Marketing Executive Leadership | Shenandoah Valley, VA | On-Site, Full-Time | Travel up to 35% What You'll Own • Revenue-full ownership of PMI's commercial targets across instrumentation hardware, PQ Canvass cloud subscriptions, and Merlin AI • The launch calendar-commercial introduction of the Seeker+ (harmonics to the 75th order, spectral analysis to 150 kHz), the SVM Series (a category-disrupting price point against a legacy incumbent), and the extensively rewritten PQ Canvass platform • Merlin go-to-market-positioning AI-powered power quality analysis for a traditionally conservative buyer audience, and pursuing platform, OEM, and white-label opportunities • European market entry-researching, designing, and executing PMI's first international expansion plan: market selection, channel strategy, regulatory path, and launch • The sales organization-leading and coaching our territory sales team, setting pipeline discipline in HubSpot, and personally cultivating strategic enterprise accounts • Marketing and brand-demand generation, content strategy, trade publications, and PMI's presence at IEEE PES, DistribuTECH, and the industry events that matter • Customer success and retention-turning a 40-year installed base into expansion revenue, referrals, and voice-of-customer insight • Pricing, deal structures, and forecasting-for both transactional hardware sales and subscription software. What You'll bring • 10+ years of B2B sales and marketing leadership with complex technical products, including 3+ years at a senior or VP level • A track record of growing a commercial operation-not just running one-with the wins and scars to prove it • Experience selling into utilities, industrial facilities, engineering firms, or adjacent energy markets • Fluency in both relationship-driven hardware sales and modern SaaS go-to-market motion • Comfort introducing genuinely new technology-AI/ML commercialization experience a strong plus • International or European market development experience a significant plus • Executive presence-credible in front of C-suite buyers, utility boards, and conference audiences • Bachelor's degree in Engineering, Business, or a related field; MBA preferred What PMI Offers • A genuine seat at the executive table of a profitable, founder-led company with 40 years of continuous operation-real authority over strategy, team, and budget • Executive compensation: competitive base salary, performance bonus tied to revenue and growth milestones, and participation in PMI's planned stock option program • Full benefits: medical with company-funded HSA, dental, vision, life insurance, paid leave, 401(k) with company match, tuition reimbursement, and 529 college savings matching • A market moment that comes along once in a career: a trusted 40-year brand, three simultaneous product launches, and the first AI engine of its kind in power quality-before competitors catch up • The Shenandoah Valley: world-class outdoor recreation, historic towns, acclaimed universities, and an affordability that makes executive compensation go further than any major metro.

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