Full Job Description
Vice President of Sales & Marketing
Executive Leadership | Shenandoah Valley, VA | On-Site, Full-Time | Travel up to 35%
What You'll Own
• Revenue-full ownership of PMI's commercial targets across instrumentation hardware, PQ Canvass cloud subscriptions, and Merlin AI
• The launch calendar-commercial introduction of the Seeker+ (harmonics to the 75th order, spectral analysis to 150 kHz), the SVM Series (a category-disrupting price point against a legacy incumbent), and the extensively rewritten PQ Canvass platform
• Merlin go-to-market-positioning AI-powered power quality analysis for a traditionally conservative buyer audience, and pursuing platform, OEM, and white-label opportunities
• European market entry-researching, designing, and executing PMI's first international expansion plan: market selection, channel strategy, regulatory path, and launch
• The sales organization-leading and coaching our territory sales team, setting pipeline discipline in HubSpot, and personally cultivating strategic enterprise accounts
• Marketing and brand-demand generation, content strategy, trade publications, and PMI's presence at IEEE PES, DistribuTECH, and the industry events that matter
• Customer success and retention-turning a 40-year installed base into expansion revenue, referrals, and voice-of-customer insight
• Pricing, deal structures, and forecasting-for both transactional hardware sales and subscription software.
What You'll bring
• 10+ years of B2B sales and marketing leadership with complex technical products, including 3+ years at a senior or VP level
• A track record of growing a commercial operation-not just running one-with the wins and scars to prove it
• Experience selling into utilities, industrial facilities, engineering firms, or adjacent energy markets
• Fluency in both relationship-driven hardware sales and modern SaaS go-to-market motion
• Comfort introducing genuinely new technology-AI/ML commercialization experience a strong plus
• International or European market development experience a significant plus
• Executive presence-credible in front of C-suite buyers, utility boards, and conference audiences
• Bachelor's degree in Engineering, Business, or a related field; MBA preferred
What PMI Offers
• A genuine seat at the executive table of a profitable, founder-led company with 40 years of continuous operation-real authority over strategy, team, and budget
• Executive compensation: competitive base salary, performance bonus tied to revenue and growth milestones, and participation in PMI's planned stock option program
• Full benefits: medical with company-funded HSA, dental, vision, life insurance, paid leave, 401(k) with company match, tuition reimbursement, and 529 college savings matching
• A market moment that comes along once in a career: a trusted 40-year brand, three simultaneous product launches, and the first AI engine of its kind in power quality-before competitors catch up
• The Shenandoah Valley: world-class outdoor recreation, historic towns, acclaimed universities, and an affordability that makes executive compensation go further than any major metro.