Vice President of Sales-Broker Channel

ADP

$130K — $180K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 4-year degree in a relevant field
  • 5+ years of management experience
  • 5+ years of business experience, preferably in sales and marketing
  • Proven track record in building executive relationships
  • Strong communication and presentation skills

Responsibilities

  • Own the Broker Channel strategy for Major Accounts, focusing on growth priorities
  • Coach and develop Broker District Managers and Field Sellers
  • Drive activity to meet broker channel sales quotas
  • Engage with top firms and strategic partners personally
  • Deepen executive relationships for long-term partnership
  • Represent ADP at industry events and forums
  • Ensure collaboration across various internal divisions for alignment
  • Oversee marketing and training coordination across ADP
  • Proactively respond to market information and competitive challenges
  • Promote stakeholder engagement with business metrics
  • Drive projects to enhance growth and competitive position
  • Increase productivity through improved sales tool usage
  • Willingness to travel 30-40%

Benefits

  • Collaborative work environment across multiple business units
  • Opportunities for personal and professional development
  • Engagement with top-tier brokers and strategic partners
  • Influence on the overall broker value proposition
  • Participation in key industry events and forums
Full Job Description
The VP of the Broker Channel for Major Accounts is responsible for owning, scaling, and modernizing MAS broker strategy. This leader will set the vision, operating model, and execution rhythm for how the broker and carrier community partner with ADP. This role will lead a national team of broker channel leaders (4), and works cross functional across sales, business units, implementation, service, product, marketing, and finance to ensure ADP shows up as a coordinated and strategic partner to the broker ecosystem. This role requires both direct and matrix leadership skills and the ability to influence internal external stakeholders. Success will be defined by the ability to accelerate new logos and sales

RESPONSIBILITIES:

Own the end-to-end Broker Channel strategy for MAS, including TAM expansion, coverage models, partner segmentation, and growth priorities.
  • Support, coach, and develop MAS Broker DMs, Field sellers, and Leaders.
  • Drive activity to meet broker channel sales quotas and increasing participation rates within divisions.
  • Evolve the broker value proposition to align with changing market dynamics (benefits, compliance, technology, & globalization)
  • Personally engage with top national and regional firms, COIs, and strategic partners.
  • Deepen executive level relationships that drive long term relationships
  • Represent ADP externally at Broker summits, industry events, and executive forums.


  • Partner closely with SBS, HRO, GES, & 401(k) to ensure One ADP alignment for the broker community.
  • Create and oversee coordination of marketing and learning activities in conjunction with various parties across ADP and in some cases external to the business.
  • Communicate and take relevant action related to market information, competitive intelligence, sales inhibitors, and successes in the field.
  • Promote stakeholder engagement with a focus on activity standards, business metrics, shared goals and field enablement strategies. Seek opportunity to generate visibility to projects and outcomes.
  • Create and drive projects and initiatives to drive growth and competitive advantage.
  • Increase associate productivity by enhancing the usage of our Sales tools.
  • 30-40% travel is required


QUALIFICATIONS REQUIRED:
  • 4 year College Degree
  • 5+ years of management experience
  • 5+ years of Business experience (sales and marketing preferred


PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following:
  • Excellent verbal, written communication and presentation skills.
  • Highly accountable and has credibility to influence and develop co-dependent relationships at VP Sales and higher levels.
  • Ability to conceptualize, negotiate and sell ideas internally and externally.
  • Ability to translate a strategy to action that correlates to measurable, incremental results.
  • Excels in a flexible, constantly changing environment.

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