Vice President of Product Marketing

Air

$150K — $200K *
Aerospace & Defense
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • U.S. citizenship is required.
  • 15+ years in Product Marketing, including 3 years in a leadership role (Director/VP) at a B2B enterprise software/SaaS company.
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • In-depth knowledge of the U.S. Department of War or Federal procurement processes and defense technology market.
  • Ability to drive complex go-to-market initiatives and lead cross-functional teams.

Responsibilities

  • Define product narratives, messaging, and market positioning for internal and external audiences.
  • Lead go-to-market strategies for new product launches and market expansion.
  • Develop sales enablement materials, including competitive analysis and presentations.
  • Serve as an expert on the Defense Acquisition market and inform product roadmap and marketing efforts.

Benefits

  • Opportunity to make a significant impact in global security.
  • Engagement in innovative AI-enabled applications within national security.
  • Work in a collaborative, leadership-focused environment.
Full Job Description
Job Description

We are seeking a visionary Vice President of Product Marketing to define and execute the go-to-market (GTM) strategy for Air Enterprise Readiness platform and AI-enabled applications. This leader will be responsible for market positioning, messaging, sales enablement, and driving product adoption within the national security community and branches of the military.

In order to do this job well a candidate must possess deep experience in B2B enterprise software/SaaS marketing, exceptional communication and leadership skills, and a strong understanding of the U.S. Defense/Federal market and procurement process.

This role is a full-time position located out of our office in Arlington, VA

This role may require up to 15% travel.

Scope of Responsibilities
  • Define and articulate the company's product narratives, value propositions, and market positioning to internal and external audiences.
  • Lead and execute GTM strategies for new product launches, feature releases, and market expansion.
  • Develop comprehensive sales enablement materials, including competitive analysis, battle cards, and presentations for the Air's sales team.
  • Serve as the expert on the Defense Acquisition market, customer segments, and competitor landscape to inform product roadmap and marketing campaigns.


Qualifications
  • U.S. Citizenship is required

Required Skills:
  • 15+ years of progressive experience in Product Marketing, with at least 3 years in a leadership role (Director/VP) at a B2B enterprise software or SaaS company
  • Bachelor's degree in Marketing, Business, or a related field; MBA is preferred.
  • Proven knowledge of the U.S. Department of War (DoW) or Federal procurement process and defense technology market.
  • Demonstrated ability to drive and manage complex GTM initiatives and lead cross-functional teams.

Desired Skills:
  • Current possession of a U.S. security clearance, or the ability to obtain one with our sponsorship.
  • Experience in or exposure to the nuances of a startup or other entrepreneurial environment.
  • Experience marketing AI/ML-enabled analytics platforms or complex data solutions.


We firmly believe that past performance is the best indicator of future performance. If you thrive while building solutions to complex problems, are a self-starter, and are passionate about making an impact in global security, we're eager to hear from you.

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