Job DescriptionThe Vice President Media & Advertising is responsible for leading Caesars' enterprise-wide brick and mortar property advertising and paid media strategy, including media planning, buying, optimization, governance, and performance measurement across all channels. This role serves as the central owner of media investment for the enterprise, ensuring that advertising dollars are deployed efficiently, consistently, and in direct alignment with brand, acquisition, and revenue objectives.
Reporting to the Chief Marketing Officer, the VP provides strategic leadership across national, regional, and programmatic media efforts while enabling strong execution through a distributed media organization. The role partners closely with Finance, Analytics, Procurement, Brand, Digital, and Regional Marketing leaders to maximize ROI, drive accountability, and scale best-in-class media capabilities across the enterprise.
ResponsibilitiesEnterprise Media Strategy & Leadership- Develop and lead the enterprise advertising and media strategy across all paid channels, including linear TV, CTV/OLV, digital, mobile, social, search, OOH, and other emerging platforms.
- Translate enterprise marketing and business priorities into clear media investment strategies, channel mix recommendations, and audience frameworks.
- Ensure consistency, efficiency, and strategic alignment across all paid media activities while accommodating market level needs.
- Serve as the senior enterprise authority on advertising investment strategy and execution.
Media Planning, Buying & Investment Management- Oversee end-to-end media planning and buying across the enterprise, including annual and quarterly planning cycles.
- Establish investment guardrails, planning frameworks, and approval processes for media spend.
- Optimize media allocation across brands, markets, and channels to maximize performance and scale.
- Lead scenario planning and investment trade-off discussions in partnership with the CMO, property leadership, and Finance.
Media Agency & Partner Management- Lead enterprise media agency relationships, including performance management, strategic direction, and delivery oversight.
- Partner with Procurement and Finance on agency contracts, fee structures, and media rate negotiations.
- Ensure agency transparency, strong governance, and alignment with enterprise objectives.
- Act as the senior escalation and decision point for media agency-related matters.
Measurement, Analytics & ROI- Define and enforce enterprise standards for media measurement, attribution, and performance reporting.
- Partner with Analytics and Finance to connect media investment to business outcomes such as acquisition, revenue, and customer value.
- Establish KPIs and success metrics for all paid media activity.
- Deliver clear, executive level reporting on media effectiveness, efficiency, and ROI.
Enterprise Governance & Operating Model- Provide oversight and strategic directions to regional media leaders responsible for local execution and optimization.
- Govern centralized programmatic media investment (including enterprise programmatic frameworks and centers of excellence).
- Clarify decision rights, roles, and responsibilities across enterprise, regional, and programmatic media functions.
- Ensure alignment between enterprise strategy and market level execution.
Cross-Functional Collaboration- Partner closely with Brand, Performance Marketing, CRM, Digital, Product, and Regional Marketing teams to ensure media supports broader marketing objectives.
- Collaborate with property and regional leadership to align enterprise strategy with local market needs.
- Act as a trusted advisor to the CMO and senior leadership on media trends, investment strategy, and competitive dynamics.
Team Leadership & Capability Building- Lead and develop a high performing enterprise media organization.
- Build scalable processes, tools, and best practices for media planning, activation, and optimization.
- Elevate internal media capabilities through talent development and operational rigor.
- Foster a culture of accountability, continuous improvement, and performance excellence.
Qualifications- Bachelor's degree required.
- 10+ years of experience in media strategy, planning, and buying at scale.
- Proven experience managing large, complex advertising and media budgets at an enterprise or national level.
- Deep expertise across modern media channels, including TV, digital, CTV, and performance driven platforms with experience with AEO and GEO strategies.
- Strong financial and analytical acumen with demonstrated success driving ROI and efficiency.
- Experience leading agency relationships and operating within complex, matrixed organizations.
- Exceptional communication, influence, and executive level stakeholder management skills.
- Experience in gaming, sports betting, or hospitality preferred.
- Willingness to travel as required.
ADDITIONAL REQUIREMENTS- Enterprise level strategic thinking
- Strong command of media economics and investment strategy
- Data driven decision making
- Executive presence and credibility
- Ability to balance governance with speed and flexibility
