Vice President of Marketing

ULINE

$160K — $200K *
Retail & Consumer Goods
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree; MBA preferred.
  • 15+ years of direct marketing, catalog and print marketing experience.
  • 10+ years of experience leading managers and cross-functional teams in a fast-paced business environment.
  • Proven success negotiating vendor contracts, managing large marketing investments and improving operational efficiency.
  • Preferred experience in retail, eCommerce, or direct-to-consumer environments.

Responsibilities

  • Direct Uline’s catalog and print marketing strategy to drive customer growth across 45,000+ products.
  • Shape integrated marketing strategies across catalog, email, and digital channels using customer insights.
  • Measure campaign performance and ROI, optimizing marketing investments based on data analysis.
  • Lead and develop marketing directors and managers in strategy, execution, and operations.
  • Partner with executive leaders to align marketing initiatives and manage significant annual investment.

Benefits

  • Complete health insurance coverage and 401(k) with 6% employer match starting from day one.
  • Access to multiple bonus programs.
  • Paid holidays and generous paid time off.
  • Tuition Assistance Program for professional continuing education.
  • On-site café and state-of-the-art fitness center with complimentary personal trainers.
  • Access to over four miles of beautifully maintained walking trails.
Full Job Description

Vice President of Marketing

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Lead strategy. Shape investment. Drive customer growth. Uline is seeking a Vice President of Marketing to lead one of North America’s largest and most distinctive direct marketing programs. Reach millions of customers through Uline’s industry-leading catalog, digital marketing and email programs spanning 45,000+ products.

Guide a high-performing marketing organization and shape the strategy behind Uline’s continued growth. Partner with executive leadership to build on our long-term success.

Position Responsibilities

  • Direct Uline’s large-scale catalog and print marketing strategy, driving customer growth, retention and engagement across 45,000+ products.

  • Shape integrated marketing across catalog, email and digital channels, using customer insights to reach the right audiences and strengthen customer relationships.

  • Measure campaign performance and ROI, using data and response tracking to optimize marketing investments and identify opportunities for growth.

  • Lead and develop directors and managers across marketing strategy, campaign execution, audience targeting and operations.

  • Partner with executive leaders across Creative, Merchandising, Sales and Finance to align marketing initiatives and oversee $500M+ in annual investment.

Minimum Requirements

  • Bachelor’s degree. MBA preferred.

  • 15+ years of direct marketing, catalog and print marketing experience.

  • 10+ years of experience leading managers and cross-functional teams in a fast-paced business environment.

  • Proven success negotiating vendor contracts, managing large marketing investments and improving operational efficiency.

Preferred Experience

  • Experience leading large-scale catalog, programs in a retail, eCommerce and direct-mail publishing or direct-to-consumer environment.

  • Advanced expertise in customer analytics, segmentation and database marketing.

Benefits

  • Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

  • Multiple bonus programs.

  • Paid holidays and generous paid time off.

  • Tuition Assistance Program that covers professional continuing education.

Employee Perks

  • On-site café and first-class fitness center with complimentary personal trainers.

  • Over four miles of beautifully maintained walking trails.

Our employees make the difference and we are committed to offering exceptional benefits and perks!Explore Uline.jobs to learn more!

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