We are seeking a dynamic and strategic Vice President of Marketing to lead our marketing efforts and elevate our brand presence. This executive role is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, generate leads, enhance customer engagement, and support sales growth.
WHAT YOU'LL LOVE ABOUT WORKING AT NEAL COMMUNITIES:- The People! We take tremendous pride in positively impacting our team's lives. Our employees are not just an asset to Neal Communities and its customers; they are essential to the success of our business
- Outstanding Benefits - Health Care - Medical, Dental, Vision, and Prescription Drug Coverage
- Excellent Compensation Package
- Supplemental Insurance
- Long & Short-Term Disability Insurance
- 401(K) with Company Matching Contributions
- PTO & Paid Holidays
- Employer Paid ID Theft Protection
- Employee Home Purchase Discount Program
- Tuition Reimbursement Program
- Employee Wellness Program
- Employee Assistance Program (EAP)
- Employee Service Awards
- Vendor Discount Program
WHAT YOU'LL DO:Strategic Leadership- Develop and execute a comprehensive marketing strategy to enhance brand visibility and drive home sales
- Oversee brand positioning, messaging, and marketing campaigns across multiple channels
- Collaborate with the executive team to align marketing initiatives with business goals and revenue targets
- Conduct market analysis to identify trends, opportunities, and competitive positioning within the Florida homebuilding industry
Lead Generation & Demand Marketing- Drive lead generation strategies through digital marketing, social media, SEO, SEM, paid advertising, and community engagement
- Partner with the sales team to develop effective lead nurturing strategies and optimize the customer journey
- Evaluate and implement marketing automation and aligns Sales CRM tools to enhance lead tracking and conversion
Digital & Traditional Marketing- Manage digital marketing efforts, including website management, content marketing, social media, and online advertising
- Oversee traditional marketing, including print advertising, signage, model home branding, events, and direct mail
- Ensure the company's website and online presence effectively engage potential buyers and generate high-quality leads
Brand Management & Customer Experience- Maintain a strong, consistent brand presence across all communities, sales offices and marketing materials
- Oversee community launches, virtual and in-person grand openings, and event marketing efforts
- Develop strategies to enhance customer engagement, testimonials, and referrals
Budget & Performance Management- Establish and manage the annual marketing budget, ensuring cost-effective allocation of resources
- Analyze campaign performance, lead quality, and conversion rates to refine marketing strategies
- Present reports and insights to the executive team on key marketing metrics and ROI
Market awareness and research:- Direct and monitor research activities
- Study and define market segments
- Gather information on competitors' activities in each market area we are in or intend to be in
- Define the "needs and desires" of particular market segment
- Maintain knowledge of availability and awareness of areas of growth and development by area
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all duties, responsibilities, and skills.
All employees will support the organization's mission and vision by exhibiting the following behaviors: excellence and competence, collaboration and innovation, respect, commitment to our community, accountability and ownership.
QUALIFICATIONS & REQUIREMENTS:- Bachelor's Degree in Marketing, Communications, Business or related field or equivalent work experience
- Five to ten years of new construction marketing management experience
- Strong leadership and team management skills, with experience overseeing internal teams and external agencies
- Expertise in digital marketing, SEO, SEM, paid media, and CRM tools (e.g., Salesforce, HubSpot)
- Experience managing multi-million-dollar marketing budgets and optimizing ROI
- Understanding the customer, product development, client relationships
- Strong knowledge of Florida's real estate market and homebuyer demographics is a plus
- Marketing concepts and positioning
- Highly creative and analytical thinking skills are critical
- Exceptional verbal and written communication skills
- Enthusiastic, motivated and high energy
- Proven leadership skills
- Project Management skill set Team player; collaborative
PHYSICAL REQUIREMENTS: - While performing the duties of this job, the employee is frequently required to sit; use hands to handle, or feel objects, tools, or controls; talk and hear.
- Position requires sitting, standing, walking, bending, stooping, grasping, writing, typing, repetitive motions, hearing ability, visual acuity, and climbing stairs on occasion.
- The employee frequently uses a computer keyboard, regularly travels (as a vehicle driver and as a passenger on various modes of transportation), and occasionally performs work on-site at construction work sites.
- Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus. Employee views computer monitor frequently.
- May occasionally lift and/or move up to 40 pounds.
