Job DescriptionThe Vice-President of Marketing prepares and implements the annual marketing plan and budget to achieve maximum revenues in each targeted market segment while achieving acceptable returns on sales and strengthening brand value. Responsible for the areas of Marketing including Advertising, Casino Promotions, Special Events, Total Reward, Direct Marketing and Casino entertainment as well as Hotel Yield.
Responsibilities- Develops and implements annual Marketing plan unique for the property that supports and is supported by the overall brand strategy for the company, and generates trial and builds long term relationships with customers.
- Develops and manages annual budget and annual capital plan with acceptable returns on investment.
- Achieves maximum revenue in each targeted market segment for gaming, hotel, and food and beverage.
- Achieves revenue and profit targets for entertainment.
- Develops advertising campaigns, promotions, special events, and direct marketing campaigns that generate acceptable returns on sales, and are well executed as a result of coordinating efforts with gaming, hotel and food and beverage operations.
- Responsible for all property advertising and public relations and coordinating these functions with brand advertising.
- Responsible for the property level operations of the Total Reward player affiliation program, and database management.
- Contributes to ideas to grow existing business and expand into new business opportunities.
- Manage 3rd Party Strategic Alliances and hold accountable to agreed to outcomes and timelines.
- Anticipates and reacts to changes in competition, planning assumptions, and will alter plans as necessary.
- Interprets management philosophy to others; translating concepts into practical applications and analyze and modify systems based on given management concepts.
- Analyzes property's customer service scores and make recommendations for improvement.
- Acts as advocate for the customer.
- Coordinates all marketing plans and activities with casino marketing.
- Hires, trains, and effectively manages a marketing staff.
- Monitors direct report performance standards and holds managers accountable for performance.
- Delegates assignments to the most appropriate person by analyzing the requirements of the task and relating those to the capabilities of employees in order to accomplish tasks on time and with budget.
- Meets individually with employees to discuss career goals, identifies skills needed to achieve goals, and develops action plans to satisfy both.
- Assists employees through development process by following-up on a regular basis and holding employees accountable to plan.
- Cross-trains employees and prepares employees for next career opportunity.
Qualifications- Four year (B.A./B.S.) in Marketing or related field preferred; preference for an MBA.
- Seven to ten years experience in a senior Marketing position with direct responsibility for revenue generation and staff management.
- Hospitality or service industry experience preferred.
- Must have previous examples of work that demonstrates creativity and innovation.
- Ability to analyze competitive information and internal financial information, and develop plans with measurable results.
- Creative and innovative problem solving skills.
- Ability to develop effective working relationships with peers.
- Coordinate Marketing activities with operating departments.
- Must possess financial abilities and cost control techniques.
- Ability to develop and implement annual Marketing plans.
- Must possess excellent communication skills, particularly those skills needed to work with outside vendors in related fields of marketing as well as dissatisfied and upset customers.
- Must be able to read, write, speak, and understand English.
- Must be able to manage multiple objectives and tasks simultaneously and be able to continually assess and re-set priorities.
- Ability to represent company at public functions and speak to groups of all sizes.
- Excellent interpersonal, customer service, communication, and team building skills are required.
ADDITIONAL REQUIREMENTS- Ability to speak distinctly and persuasively.
- Must be able to bend, reach, kneel, twist, and grip items while working at an assigned office area.
- Must have the manual dexterity to operate office equipment such as a 10 key adding machine, PC, fax machine and photo copier.
- Must be able to respond to visual and aural cues.
- Must be able to tolerate a smoke filled environment for up to eight hours.
- Must be able to maneuver to all areas of the casino
- Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
