Vice President of Marketing

Department: Marketing

Reports to: President

Location: On-Site - Columbus, Ohio

Company: BIBIBOP

About the Role

BIBIBOP Asian Grill is an award-winning, 80+ unit Korean-inspired fast casual concept and part of the GOSH Enterprises family of brands, alongside Charleys Cheesesteaks (850+ units) and Lenny's Grill & Subs (60+ units). We are looking for a Vice President of Marketing to own brand strategy and growth for BIBIBOP, building brand equity and guest traffic across a fast-growing, nationally recognized restaurant system.

This is a senior leadership seat: you will lead all marketing functions brand strategy, digital, social media, creative, field marketing, and menu innovation and be held accountable to the traffic and same-store sales numbers that result. You will move fast, back decisions with data, and partner closely with Operations, Culinary, Finance, and the broader multi-brand marketing community to make sure marketing investment translates directly into guest growth.

What You'll Own

Brand Strategy & Growth

• Build and execute the marketing strategy that drives brand awareness, guest traffic, and same-store sales growth across the brand system.

• Identify gaps in brand presence and competitive positioning and move decisively to close them across all channels.

• Lead national campaigns, LTO launches, and promotional strategy with speed, creativity, and sharp execution.

• Maintain brand consistency across every touchpoint while continuously raising the standard of quality and relevance.

Digital & Social Media

• Own the full digital ecosystem: paid media, SEO/SEM, email, social, loyalty programs, and app marketing.

• Drive results-oriented growth across social platforms, testing constantly and scaling what works.

• Use analytics and emerging tools, including AI-enabled platforms, to sharpen targeting, personalization, and ROI.

• Set the bar for content quality, cadence, and channel performance, and hold the team accountable to it.

Menu Strategy & Innovation

• Own menu marketing strategy, including product launches, pricing communication, and menu board optimization.

• Partner with Culinary and Operations on new product development, testing, and national rollouts.

• Use guest data and market insights to identify menu opportunities and prioritize high-impact initiatives.

Data, Analytics & Financial Accountability

• Evaluate marketing effectiveness across all channels and campaigns, and translate insights into fast, decisive action.

• Manage the marketing budget end to end allocated spend by measurable ROI and adjust in real time based on performance.

• Establish the KPIs and dashboards that make marketing performance visible to Operations and executive leadership.

Cross-Functional Leadership

• Partners across Operations, Culinary, Analytics, Finance, Legal, and IT to ensure marketing supports and accelerates business priorities.

• Manage agency and vendor relationships with clear performance standards.

• Collaborate with the broader multi-brand marketing and leadership community to share best practices across brands.

Team Leadership

• Build, lead, and develop a high-performing marketing organization, with clear goals, accountability, and growth paths for direct reports.

• Model a fast, data-driven, ownership-oriented culture while staying close enough to the work to coach and unblock the team.

• Create an environment where good ideas surface quickly and execution doesn't stall.

What You Bring

Required

• 10+ years of progressive marketing leadership experience, preferably within QSR, fast casual, or restaurant brands.

• Demonstrated ability to deliver measurable results (traffic, same-store sales, or comparable growth metrics) in a high-growth, fast-changing environment.

• Deep expertise across digital marketing, social media, and brand strategy, with a track record of building brand presence and driving engagement.

• Strong analytical fluency - comfortable in the data and able to translate it into fast, confident decisions.

• Exceptional written, verbal, and executive presentation skills.

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Preferred

• Experience marketing a multi-unit or franchise-model restaurant brand.

• Experience with loyalty programs, app marketing, or menu innovation cycles.

• Prior experience operating in a founder-led, entrepreneurial, or high-growth environment.

Benefits Offered

• Generous paid time off
• Health insurance
• Dental insurance
• Healthcare spending account (HAS)
• Retirement benefits or accounts
• Gym memberships or discounts
• Employee discounts

This job description is intended to describe the general nature and level of work performed by employees in this role. It is not intended to be an exhaustive list of all responsibilities, duties, or qualifications required. Responsibilities may evolve based on organizational needs and business priorities.

How We Build Our Team:

We seek exceptional team members who are passionate about our "why" and exhibit the following values:

• Owner Mentality: Focus on results and impact, not activities. Take accountabilities, especially when things get tough. Always ask "what's mine to own". Never point fingers
• Humility: Seek to understand and embrace what is true about the environment and self. Other-centered; genuinely see other people as important as self
• Growth-mindset: Resilient when things get tough. Believe that he/she can grow with new knowledge, practice, reflection and learning experiences. Actively seek out various opportunities to learn. Ready and willing to unlearn and relearn when reality challenges existing paradigms
• Entrepreneurial: Ingenuous and creative when resources are limited. Excited by the prospect of doing more with less. Able to move forward with incomplete information. Does not need to wait "till everything is ready." Take calculated risks
• People Leader: Actively invest in the growth and success of his/her team through serving, encouraging, and coaching
• Excellence: Strive to execute with excellence in all endeavors

Are YOU ready to be part of something special? Apply now and start your rewarding career with Bibibop Asian Grill today!