OVERVIEW
The VP of Ecommerce & Digital Experience is responsible for establishing and executing the strategic direction for Cavenders.com and omnichannel programs. This position drives profitable Ecommerce and omnichannel sales growth through exceptional customer experience, strong site performance, and operational excellence. The role oversees Ecommerce financial performance, digital platform ownership, customer experience, and omnichannel initiatives. The VP ensures Ecommerce strategies, digital capabilities, and operational processes support company growth objectives and customer expectations. This role reports to the Chief Merchandising Officer and works closely with Merchandising, Marketing, Store Operations, Information Technology, Supply Chain, and Ecommerce Operations partners.

DUTIES AND RESPONSIBILITIES
• Support the "Cavender's Culture" and drive the Mission, Vision, and Values
• Own the Ecommerce business and overall digital customer experience.
• Own Ecommerce financial performance including revenue, profitability, margin, and operational performance.
• Establish KPIs and accountability standards across traffic, conversion, average order value, retention, margin, and customer experience.
• Develop and execute Ecommerce growth strategies aligned with company objectives.
• Own and prioritize the Ecommerce roadmap in partnership with Information Technology and executive leadership.
• Serve as business owner of the Ecommerce platform and digital customer experience.
• Lead Ecommerce platform optimization efforts and future platform enhancements.
• Ensure digital capabilities support scalability, personalization, AI enablement, and omni-channel growth.
• Lead omni-channel initiatives including BOPIS, ship-from-store, inventory visibility, and customer experience enhancements.
• Oversee Ecommerce merchandising, search optimization, product discovery, personalization, and promotional execution.
• Partner with Merchandising leadership to improve assortment performance and inventory productivity.
• Collaborate with Marketing leadership to align customer acquisition, retention, promotional, and loyalty strategies.
• Develop forecasting, reporting, and business performance insights for executive leadership.
• Lead digital transformation initiatives that support long-term company growth.
• Build and lead a high-performing Ecommerce organization while fostering accountability and professional development.
• Identify opportunities to improve customer experience through technology, process improvement, and innovation.

QUALIFICATIONS AND REQUIREMENTS
• Bachelor's degree or equivalent experience
• 10+ years of proven experience leading high-growth DTC ecommerce businesses
• Demonstrated full P&L ownership of an ecommerce operation
• Experience leading Ecommerce platform migrations or major digital transformation initiatives
• Experience serving as business owner for Ecommerce technology
• Proven track record scaling profitable online revenue within a retail or omnichannel environment
• Strong financial acumen across revenue, margin, marketing efficiency, and inventory productivity
• Executive-level communication skills
• Based in Tyler, TX at our home office

PREFERRED SKILLS
• Deep understanding of digital marketing performance driver, SEO, and conversion optimization
• Strong quantitative and analytical skills with ability to translate data into strategic action
• Experience aligning ecommerce strategy with store operations and supply chain
• Strong leadership, recruitment, and talent development experience
• Ability to transform strategic vision into clear execution plans
• Strong project management, organizational, and cross-functional communication skills
• Deep understanding of online merchandising and customer experience best practices
• Experience driving change management within growing organizations