Vice President of Digital Marketing

ULINE

$160K — $200K *
Retail & Consumer Goods
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, advertising or business; MBA preferred.
  • 15+ years in search/internet advertising and analytics.
  • 10+ years of experience managing teams.
  • Strong strategic leadership and team-building skills.
  • Proficient in Web Analytics and Kenshoo (Skai).

Responsibilities

  • Lead North America's largest paid search program, managing a $500M+ annual budget.
  • Oversee a high-performing digital marketing team for profitable growth.
  • Utilize performance metrics to optimize investments and improve campaigns.
  • Drive enterprise marketing strategies supporting long-term growth.
  • Cultivate relationships with senior leaders at Google, Microsoft, and Skai for strategic insights.

Benefits

  • Complete health insurance and 401(k) with 6% employer match from day one.
  • Multiple bonus programs.
  • Generous paid time off and holidays.
  • Tuition Assistance Program for professional development.
  • On-site café and fitness center with free personal trainers.
Full Job Description

Vice President of Digital Marketing

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Drive marketing that makes a measurable difference. As Uline’s Vice President of Digital Marketing, you’ll shape the future of our digital growth engine and lead a talented in-house marketing team. In this leadership role, you’ll drive customer acquisition, optimize marketing investments and develop strategies that support Uline’s continued growth across our North American company.

Position Responsibilities

  • Lead one of the largest paid search programs in North America, managing a $500M+ annual investment supporting 45,000+ products.

  • Manage a high-performing team of digital marketers driving profitable growth and market share through Google, Bing and Shopping campaigns.

  • Use performance metrics and market insights to optimize marketing investments, identify opportunities and improve campaign performance.

  • Drive enterprise marketing initiatives, providing insights and recommendations to Uline’s executive leaders that support business goals and long-term digital growth.

  • Manage key partnerships with senior leaders at Google, Microsoft and Skai, helping shape strategy and gain early access to emerging advertising capabilities.

Minimum Requirements

  • Bachelor’s degree in marketing, advertising and / or business. MBA preferred.

  • 15+ years of search / internet advertising and analytics.

  • 10+ years managing other managers, supervisors and staff.

  • Strong strategic leadership and team-building skills, with a collaborative, hands-on approach.

  • Proficient in Web Analytics and Kenshoo (Skai).

Benefits

  • Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

  • Multiple bonus programs.

  • Paid holidays and generous paid time off.

  • Tuition Assistance Program that covers professional continuing education.

Employee Perks

  • On-site café and first-class fitness center with complimentary personal trainers.

  • Over four miles of beautifully maintained walking trails.

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