Vice President of Digital Marketing

ULINE

$160K — $200K *
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in marketing, advertising, or business; MBA preferred.
  • 15+ years of experience in search/internet advertising and analytics.
  • 10+ years of experience managing managers, supervisors, and staff.
  • Strong strategic leadership and team-building skills; collaborative, hands-on approach.
  • Proficient in Web Analytics and Kenshoo (Skai).

Responsibilities

  • Lead a $500M+ annual paid search program for 45,000+ products.
  • Manage a high-performing digital marketing team to drive profitable growth.
  • Utilize performance metrics and market insights to optimize investments and improve campaign performance.
  • Drive enterprise marketing initiatives supporting long-term digital growth and business goals.
  • Manage partnerships with senior leaders at Google, Microsoft, and Skai to shape strategy.

Benefits

  • Complete health insurance coverage and 401(k) with 6% employer match starting day one.
  • Multiple bonus programs available.
  • Paid holidays and generous paid time off.
  • Tuition Assistance Program for professional continuing education.
  • On-site café and first-class fitness center with complimentary personal trainers.
  • Access to over four miles of beautifully maintained walking trails.
Full Job Description

Vice President of Digital Marketing

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Drive marketing that makes a measurable difference. As Uline’s Vice President of Digital Marketing, you’ll shape the future of our digital growth engine and lead a talented in-house marketing team. In this leadership role, you’ll drive customer acquisition, optimize marketing investments and develop strategies that support Uline’s continued growth across our North American company.

Position Responsibilities

  • Lead one of the largest paid search programs in North America, managing a $500M+ annual investment supporting 45,000+ products.

  • Manage a high-performing team of digital marketers driving profitable growth and market share through Google, Bing and Shopping campaigns.

  • Use performance metrics and market insights to optimize marketing investments, identify opportunities and improve campaign performance.

  • Drive enterprise marketing initiatives, providing insights and recommendations to Uline’s executive leaders that support business goals and long-term digital growth.

  • Manage key partnerships with senior leaders at Google, Microsoft and Skai, helping shape strategy and gain early access to emerging advertising capabilities.

Minimum Requirements

  • Bachelor’s degree in marketing, advertising and / or business. MBA preferred.

  • 15+ years of search / internet advertising and analytics.

  • 10+ years managing other managers, supervisors and staff.

  • Strong strategic leadership and team-building skills, with a collaborative, hands-on approach.

  • Proficient in Web Analytics and Kenshoo (Skai).

Benefits

  • Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

  • Multiple bonus programs.

  • Paid holidays and generous paid time off.

  • Tuition Assistance Program that covers professional continuing education.

Employee Perks

  • On-site café and first-class fitness center with complimentary personal trainers.

  • Over four miles of beautifully maintained walking trails.

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