The
VP of Marketing leads global brand strategy, demand generation, and integrated marketing execution for a luxury medical-grade skincare brand operating across two channels: direct-to-consumer and a professional network of spas, medical aesthetics practices, and international distributors.
This role has full ownership of the marketing function, with a team spanning Brand, Digital, Trade, Education, and Creative. The VP serves as the senior marketing voice in cross-functional leadership and is responsible for both long-range brand positioning and day-to-day execution decisions.
Key Details:- Where You'll Work: This position is ideally based in the greater Seattle area with a hybrid schedule. Candidates located elsewhere on the West Coast will also be considered, provided they are available during standard Pacific Time business hours and able to travel on-site periodically to support team collaboration, meetings, and other business needs.
- Your Hours: Full-Time working typical Pacific Time business hours will require some flexibility including evenings & weekends on occasion.
- Physical Demands: This role is primarily sedentary, performed in an office or remote work environment. It requires the ability to sit for extended periods, use a computer and standard office equipment.
- Travel Expectations: Up to 25% travel may be required, both domestic and international. Travel expectations may evolve as the role and business needs develop.
- Compensation: $170,000 - $180,000 annual plus annual bonus potential
Key Responsibilities of the VP of Marketing:Strategic Marketing Leadership & Execution
- Own the marketing P&L - develop the annual budget, allocate spend against strategic priorities, track return on investment by channel and program, and make reallocation decisions when performance warrants
- Serve as a member of the senior leadership team - contributing to company-level strategy, participating in annual operating plan development, and representing marketing's role in commercial outcomes
- Present marketing performance and strategic plans to the CEO and executive team; translate marketing activity into business language tied to revenue, margin, and growth
- Lead the annual marketing planning process: set the calendar, drive alignment across functions, and produce a plan that connects brand investment to commercial targets
- Represent HydroPeptide externally with key retail partners, distributors, and industry forums as a senior brand spokesperson when appropriate
Brand Strategy & Creative
- Own HydroPeptide's brand positioning - defining how the brand shows up for consumer and professional audiences and maintaining that distinction across all channels and touchpoints
- Set annual brand and campaign priorities; approve creative direction and ensure output meets the standard the brand requires
- Oversee paid media strategy under Brand & Digital - ensuring paid investment is allocated in service of both brand-building and performance goals
- Track brand health metrics (share of voice, sentiment, consideration) and hold them as leadership-level KPIs alongside revenue measures
E-Commerce & Retention
- Set DTC and wholesale revenue and retention targets in partnership with the Director of E-Commerce & Retention; hold the function accountable to conversion, repeat purchase, and lifetime value outcomes
- Ensure lifecycle marketing - welcome, replenishment, win-back, and loyalty programs - is operating as a disciplined retention engine, not a batch-and-blast function
- Own HydroPeptide digital experiences from a marketing perspective: ensure merchandising, content, and UX decisions are made with conversion and retention intent
- Ensure platforms, partners, and technology solutions are being intentionally selected, strategically developed, and used to their strategic potential
Trade & Channel Marketing
- Own go-to-market strategy and growth strategy for the professional channel
- Set sell-through, account acquisition, and retention targets in partnership with Sales
- Lead trade marketing programs, sales enablement tools, and co-marketing with key accounts
- Ensure the channel has what it needs to sell - and education is feeding into, not siloed from, outcome
- Approve trade marketing programs, co-marketing investments, and sales enablement tools; prioritize based on commercial return
- Define the strategic role of Education within HydroPeptide's marketing model - whether it operates as sales enablement, brand authority, or both - and ensure that framing drives how the function is resourced and measured
- Oversee strategic decisions about curriculum priorities and investment level in alignment with company objectives
Product Development & Marketing
- Represent marketing in new product development upstream - contributing positioning, naming, and channel sequencing input before decisions are finalized
- Own launch go-to-market strategy: ensure every launch has defined positioning, a channel-specific plan, and measurable revenue targets before it goes to market
- Ensure Education and Trade & Channel are building launch readiness in parallel with brand and DTC activation - not trailing it
- Close the loop post-launch: hold the team accountable to performance against launch targets and use that data to inform future launch investment
Performance, Analytics & Planning
- Own marketing performance reporting to the executive team - connecting marketing investment to revenue, retention, and brand health outcomes
- Establish KPI frameworks across brand awareness, customer acquisition, retention, and channel growth
- Lead annual planning and quarterly forecasting in partnership with finance and commercial leadership
- Bring a rigorous test-and-learn mindset to marketing investment - allocating budget to what works and moving quickly away from what doesn't
Team Leadership
- Lead four directors across Brand, E-Commerce, Trade, and Product Development - set clear expectations, build accountability structures, and develop each person toward greater ownership
- Build a team culture where performance is expected, feedback is direct, and the work is visibly connected to commercial outcomes
- Make hiring, structure, and role design decisions that keep the organization matched to the work as the business evolves
- Serve as a senior cross-functional partner to Sales, Operations, and Finance
Requirements
Qualifications:- 12 - 15 years of progressive marketing experience, including 3 - 5 years leading a multi-function marketing team at VP or equivalent level
- Models HydroPeptide's core values-High Performance, Integrity, Clinical Results, and Luxury Experiences-in decision-making, leadership approach, and daily interactions
- Demonstrated experience owning a marketing P&L - budgeting, allocating, and reporting return on marketing investment
- Track record of driving commercial outcomes across DTC, wholesale, and/or professional B2B channels
- Experience managing directors across brand, digital, and trade or channel marketing functions
- Strong command of both performance marketing and brand strategy, with the credibility to lead both
- Fluency in marketing analytics and the core tech stack: GA4, Klaviyo, Shopify, or equivalent platforms
- Executive presence and cross-functional communication skills commensurate with a senior leadership team role
Preferred Experience:- Background in brands with both consumer and clinical / professional positioning (skincare, wellness devices, injectables adjacencies, etc.)
- Experience scaling a mid-market prestige brand through a growth inflection point
- Experience managing international distributor or licensee marketing relationships Familiarity with the spa, plastic surgery, or medical aesthetics practice environment
- Experience with brand repositioning, relaunch, or extension work
- MBA or equivalent strategic business background
Salary Description
$170,000 - $180,000 plus annual bonus potential
