Vice President, Marketing Strategy & OperationsLocation: United States Work Arrangement: Remote

About the RoleThe Vice President, Marketing Strategy & Operations is responsible for defining and operating the marketing growth engine for the organization. This leader sets the vision for how Marketing drives scalable revenue impact — owning planning, performance, operating model, and infrastructure. As a key member of the Marketing leadership team, this role acts as a strategic partner to the CMO and executive leadership, ensuring Marketing is accountable to pipeline creation, progression, and measurable business outcomes. This leader modernizes the Marketing function by embedding AI-enabled execution, data-driven decision-making, and customer-centric growth strategies at scale.

Your Role Responsibilities? Here's What You'll Do.Partner directly with the CMO to define and operationalize the end-to-end marketing growth strategy aligned to company-wide revenue and market expansion goals — establishing Marketing as a co-owner of pipeline creation and progression across the full funnel.Own the global marketing operating model, leading annual and quarterly planning across Marketing to ensure alignment with Sales, Product, and corporate priorities — driving prioritization and resource allocation to maximize pipeline impact and market outcomes.Develop and maintain the rhythm of the business for pipeline creation and progression, leading demand generation calls cross-functionally and owning Marketing's performance framework with a focus on pipeline, ROI, revenue impact, and executive-level visibility.Define and lead a next-generation marketing data and technology strategy — accelerating adoption of AI to support micro-segmentation, content optimization, and predictive insights while evolving the martech ecosystem to support ABM, GEO, and cross-channel engagement strategies.Build and lead a high-performing Marketing Strategy & Operations function, establishing governance frameworks, processes, and best practices that drive speed, quality, accountability, and continuous improvement across the global organization.Advance digital and AI-driven visibility strategies including Generative Engine Optimization (GEO), enabling strong alignment across brand, communications, analyst relations, and events to drive competitive market leadership and long-term growth.

Role EssentialsYou'll be set up for success if you have:

15+ years of progressive marketing leadership experience with demonstrated ownership of strategy, operations, and measurable revenue impactProven track record of scaling marketing functions in a growing, global B2B software or technology environmentDeep experience in demand generation, marketing operations, and performance management tied directly to pipeline and revenue outcomesStrong understanding of modern marketing capabilities including AI, ABM, digital transformation, and data-driven decision-makingDemonstrated experience partnering with executive leadership and influencing enterprise strategy at the highest levels of an organization

What We'd Like to SeeBonus points if you bring:

MBA or advanced degree in addition to a Bachelor's degreeExperience leading enterprise-wide change initiatives related to systems, data, and evolving ways of working across a global marketing functionDemonstrated ability to drive data integrity, governance, and usability across complex, multi-platform marketing technology ecosystemsHands-on experience with GEO (Generative Engine Optimization) and emerging AI-driven visibility and search strategiesProven ability to thrive and lead effectively in a fast-paced, globally distributed, and continuously evolving organization