Vice President, Marketing - Gainbridge

Why This Role Matters:

We are a subsidiary of Group 1001, recently rebranded, and in the middle of a serious investment in growth. We have a new brand identity, new product lineup, significant media spend across broadcast, CTV, digital, billboards, and experiential. All this is coupled with strong engineering, product, and design teams. To bring it all together, we seek an outstanding marketing leader who can take all of that and turn it into a business that scales.

In this role, you will own the entire marketing function including brand, growth, lifecycle, measurement, and Martech infrastructure. Reporting to the President with a seat at the leadership table, you will have complete control of how marketing is run. You can anticipate clear expectations on outcomes, and regular, direct conversations about what's working and what isn't.

You will assume a team, a recently launched brand campaign, and a measurement framework built on marketing mix modeling and incrementality testing. Successful candidates for this role must demonstrate strong analytical skill to assess what’s working and what isn’t, report on findings, then work with the President and senior leadership to put the pieces in place to drive strong outcomes. 

There is a significant marketing budget for you to work with and an appetite for significantly more investment. However, that only gets unlocked by demonstrating that the marketing organization can spend efficiently and connect activity to outcomes. Prove that the machine works and there is real capital behind it.

Currently, the marketing team is primarily based in New York. The role can be in-office or fully remote. However, regular travel will be required if you are fully remote.  

How You’ll Contribute:

• Brand and awareness. Our customers are everyday and retirement savers, many of them 45+. We run across linear TV (Today Show, CNBC, MSNBC mornings), connected TV, streaming, social, billboards, and experiential. In this role, you own the brand funnel and the creative strategy behind it.
• Performance and growth. Paid search, display, direct response, affiliate. Management of the full media mix and are accountable for acquisition cost and volume.
• Measurement. Own the Haus relationship, test design, and the discipline of turning measurement into planning inputs.
• Martech. Take the lead on Martech strategy. Evaluate what we have, decide what stays, what gets enhanced, and what gets replaced — then partner with engineering to get it built and implemented.
• Lead and Hold Accountable. You will inherit a talented, existing team and be expected to assess its current composition, capabilities and gaps. From there, you’ll develop a staffing plan that positions the marketing function for success. This is an opportunity to shape the function and ensure the right people are in the right seats.
• Product and design partnership. Work closely with product and design to keep roadmaps aligned and make sure brand voice and design language are consistent everywhere customers see us.
• Sponsorships. Gainbridge has significant sponsorship assets, including the Gainbridge Fieldhouse. This leader must know how to activate them, have opinions about which ones are worth keeping, and work with our corporate sponsorships team to make changes or pursue new deals where they make sense.
• Agencies. Decide what and to whom work will be outsourced and hold those relationships accountable.
• Additional. Other duties as assigned. This description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it.

What We’re Looking For:

• Bachelor’s Degree in Marketing, Business, Communications or a related field.
• Master’s degree with a concentration in Marketing is preferred.
• 15+ years’ experience leading marketing, with meaningful time spent in a direct-to-consumer financial services company. The successful candidate will have ‘been there and done that’ in a competing company, not an ad agency or an adjacent department/organization.
• Fluency in MMM, incrementality testing, and geo-lift design with the ability to have direct conversation about the limitations of each.
• Experience with products that require regulatory review of marketing materials.
• Exceptional leadership, organizational and strategic thinking skills are essential.
• Ability to build and sustain partnership with stakeholders both internal and external.
• Proven experience managing an eight-figure budget across brand and performance with the ability to concisely describe how you allocated, measured impact and moved money to drive successful results.
• Outstanding communication skills both verbal and written

It would be helpful if you have:

• Experience marketing to a 40+ demographic
• Experience activating major sponsorships and measuring impact
• A real point of view on AI in marketing operations, and evidence that you’re already using it

Compensation:

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay for this position ranges from $250,000/year in our lowest geographic market up to $350,000/year plus bonus in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Benefits Highlights: 

Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package. Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.  Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability. All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.  Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.